Edit a Classic ad set

Last updated: 5 days ago

After you’ve created a Classic ad set, you can edit the ad set’s settings such as the audience, placement, or ads in the ad set. You can’t change the objective or ad format after an ad set has been launched. 

Here's a tip

Learn more about editing an Accelerate ad set.

Who can use this feature?

You need campaign manager access or higher to edit ad sets.

To edit ad set details:

  1. Go to your ad account in Campaign Manager.

  2. Click Advertise on the left menu.

  3. Select the correct campaign on the Campaigns tab.

  4. On the Ad sets tab, move your cursor over the ad set name and click  Edit.

  5. Scroll to the section in the ad set set-up that you want to update and make changes:

    • Objective - Can’t be changed after the ad set has launched. 
    • Audience - Edit audience attributes or select the checkbox to enable or disable audience expansion. 
    • Ad format - Can’t be changed after the ad set has launched.  
    • Placements - Select the checkbox to enable or disable the LinkedIn Audience Network. 
    • Budget and schedule - Edit available fields depending on the type of budget used: 
      • Ad set level budget and schedule - Edit the budget, schedule, bidding strategy, or bid amount (if applicable).  
      • Dynamic Group Budget - Edit the budget, schedule, or bidding strategy by editing the campaign. If your campaign uses a cost cap or manual bidding strategy, you can edit the bid amount at the ad set level.  
      • Frequency cap – Edit the frequency cap for brand awareness ad sets for Connected TV (CTV) Ads.
    • Conversion tracking (optional) - Add or remove conversions for your ad set.  
  6. Click Next.

  7. Add, edit, or remove ads from your ad set on the Ads in this ad set page.

    • You can add new ads to the ad set by clicking Create new ad. If you selected a Sponsored Content ad format for the ad set, you can also add new ads by clicking Browse existing content.
    • When using a Sponsored Content ad format, you can remove an ad from your ad set if the ad set has not yet been launched. To remove an ad, click the More icon to the right of the ad status. Other ad format types cannot be removed from an ad set.
    • To edit the creative on your existing single image or video ad, access the media library by clicking Upload or Select.
  8. Click Next.

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