Create a new Classic ad set and select brand awareness as the objective. 

To choose a CTV ad set, turn on the Connected TV Only Ad Set toggle.

Select your target audience.

Select your ad format and placements.

• For CTV Ads, the video ad format and LinkedIn Audience Network are automatically selected and can’t be changed.
• For LinkedIn Audience Network, you can select the checkbox next to LinkedIn Audience Network to enable or disable. If you choose to place your ads on the LinkedIn Audience Network, your ads will be shown on trusted third-party publishers. 
• With LinkedIn Audience Network, you can select app-level allow lists and block lists, as well as exclude certain categories of publishers based on IAB categories.

Optional: Enter your URL tracking parameters.

Set your budget and schedule.

Review your optimization goal. To update, click Change and select either Reach or Impressions from the dropdown menu.

Select your frequency cap:

• Default – LinkedIn will dynamically set a cap that maximizes your selected optimization goal. 
• Customize – Set a custom frequency cap.
  • If the optimization goal is impressions, the custom frequency cap you select will override the default setting. 
  • If the optimization goal is reach, the custom frequency cap you select will be treated as additional input for the reach optimization algorithm. We’ll prioritize the frequency setting that will maximize reach for your ad set. The custom frequency cap is an upper limit for the number of times an ad in your ad set is shown to a single member account within seven days. You can choose from 3 to 30 impressions for seven days.

Your bidding strategy is automatically set to maximum delivery, which will get the most results possible with your budget.

Optional: Set up Conversion Tracking for your ad set.

Click Next. Create ads for your ad set, then click the Launch ad set button.