When setting up your conversions, you can select how each ad interaction is credited for a conversion across multiple ad sets. For most conversion types, we use the last-touch attribution model. This means, if a member converts multiple times within the conversion window, we'll count it as a single conversion. The conversion will be attributed to the most recent ad click or view from that member.
The attribution model can be set to each ad set or a single ad set.
- Last touch - Each ad set - For a conversion action associated with multiple ad sets, every ad set that has had an interaction in the conversion window will get credited with a conversion.
- Last touch - Last ad set - For a conversion action associated with an ad set, the most recent ad set that has had an ad interaction in the conversion window will get credited with a conversion.
Important to know
To protect member privacy, some conversions may be measured using predictive AI models or on-device conversion tracking.
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