LinkedIn Conversion Tracking gathers insights into conversions of your LinkedIn Ads campaigns, which allows you to measure the impact of your ads.
Use the following pages in Campaign Manager to get an overall view and understanding of your conversions.
| Campaign Manager page | Explanation | How to access | Learn more |
|---|---|---|---|
| Conversion Tracking | Create your conversions, then monitor their status, what ad sets they’re associated with, and more. | Click Measurement on the left menu, then select Conversion tracking. | Get started with Conversion Tracking |
| Signals Manager | View data sources connected to your account, review your conversions, and discover third-party data sources using our source catalog. | Click Data on the left menu, then select Signals manager. | Signals Manager page in Campaign Manager |
| Campaign Manager dashboard | Review conversion metrics such as Conversion Rate, Cost per Conversion, and Return on Ad Spend. | Click Advertise on the left menu, then select Conversions & leads from the Columns dropdown menu. | LinkedIn Conversion Tracking reporting and metrics |
Here's a tip
Keep in mind, metrics can take time to update, depending on your data source. Learn more about Conversion Tracking reporting and metrics.
When you create a conversion in Campaign Manager, you can set a value for your conversion rule on the Settings page.
The conversion value field allows you to set either a dynamic or same numerical value to your conversion to help you gain more insight and better measure and optimize the impact of your campaigns.
You can send a dynamic value either through your Conversions API, Insight Tag, or uploaded CSV document. These dynamic values will override the default value. Learn more about the types of conversion values.
Conversion status tells you if your conversion is active, if there’s been no recent activity, or if there’s no activity detected or it’s unverified.
- For Conversions API conversions - The time it takes for the conversion status to update depends on the type of conversion. Check the status based on the typical frequency of the conversion event.
- For Insight Tag conversions - When a new conversion is created, our system will wait for an associated domain or URL to load (be visited) to check if the Insight Tag has been placed correctly. Check the conversion status to make sure we’ve received signal.
- For CSV conversions - After you set up your CSV conversion in Campaign Manager, your status will appear as Active. Keep in mind, CSV conversions are limited to 90 days. If you upload a conversion with a date older than 90 days, the conversion won’t be processed.
Review conversion statuses and their definitions by your conversion data source (Conversions API, CRM-based auto-created conversions, Insight Tag, and CSV file).
There are multiple reasons why metrics between your platform and LinkedIn can vary, such as different lookback windows and conversion deduplication rules and settings differences. Review common third-party reporting issues and potential solutions for Conversion Tracking.
The post-click conversion rate is the percentage of times that a conversion was fired after the member account clicked on an ad.
The post-view conversion rate is the percentage of times that a conversion was fired after the user viewed an ad and then visited your website later. For example, sometimes a member account will view your ad, visit your website later, and then convert even though they might not have clicked the ad. Using the tag, LinkedIn will attribute these types of conversions to your ad set if the user converts up to 30 days after the ad impression.
We support both post-click and post-view conversion tracking at the ad level.
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Adjusting a conversion window sets the amount of time after someone clicks or views your ad that a conversion can be counted. You can customize your windows based on your business cycle and reporting preferences.
We generally measure conversions for each LinkedIn member account that takes an action on your ad. However, to protect member privacy, we don’t always measure conversions at the individual member level.
To capture as many conversions as possible, some conversions may be measured using predictive AI models or on-device conversion tracking. Learn more about using modeled conversions to measure conversions.
Important to know
Consistent with our terms, the Insight Tag should not be installed on web pages that collect or contain Sensitive Data. This can include pages offering specific health-related or financial services or products to consumers. For example, depending on the content of the pages, the Insight Tag may be included on a generic homepage for a pharmacy or a bank, or business-to-business pages directed only to organizations and financial or healthcare professionals, but should not be included on consumer pages for certain types of medications or pages where users manage their financial accounts and transactions or medical appointments, since it could lead to the inadvertent collection and sharing of sensitive information regarding the health or finances of individuals who visited that page. This does not constitute legal advice. Please consult with your webmaster and legal counsel to determine which pages may or may not collect sensitive data.
Learn more
- Get started with LinkedIn Conversion Tracking
- LinkedIn conversion values
- LinkedIn conversion window
- LinkedIn conversion attribution model
- LinkedIn Conversion Tracking reporting and metrics
- Compare Campaign Manager conversions with third-party reporting
- Using modeled conversions to measure conversions for LinkedIn Ads
- On-device conversion tracking for LinkedIn Ads