Single job ads are a form of Sponsored Content that appear directly in a member’s LinkedIn feed and are a quick and easy way to promote a specific job posting on LinkedIn. It pulls directly from your existing job listing, so you don’t need to create custom images or write new messaging. This ad format is designed to reach qualified candidates who are ready to apply which can help you fill roles faster. You can also test different messages to see what works best.
Here's a tip
If you'd like to reuse previously created ads, you can browse from your existing content instead of creating a new ad.
Step 1: Make sure you have the correct permissions
To create a single job ad, you must have super admin, content admin, or Sponsored Content poster access on your ad account's Page and creative manager access or higher on your ad account.
Step 2: Create an ad set
Before you can create your ads, you must first create an ad set. Your ad set includes settings that help determine who your ads are shown to, where your ads are shown, and how much your ads can spend.
To create new single job ads, you can either:
- Create a new Classic ad set and select job applicants as the objective.
- Edit an existing ad set with single job ads.
Step 3: Create a new single job ad
To create a new single job ad:
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On the Ads in this ad set page in Campaign Manager, click the Create new ad(s) button.
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Complete the following fields:
- Name this ad (optional) - Only visible in Campaign Manager.
- Introductory text - Content will appear above the job posting.
- Job - Search by the job posting URL or by keyword to link to your LinkedIn job ad.
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Preview the ad on the right side of the page.
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Click the Save ad button in the lower-right corner.
- Ensure the Add to ad set checkbox is selected to add your new ad to the current ad set.
After creating or selecting ads for your ad set, you can:
- Duplicate, preview, edit, manage tracking, or remove an ad by clicking the
More icon to the right of the ad. - Choose your ad rotation options by clicking the
Gear icon to the right of Ads in this ad set.
When you’re ready, you can launch your new ad set or save changes to an existing ad set. Your ads will be reviewed and, if approved, are displayed based on the settings of your ad set.
Here's a tip
Only Page super and content admins can disable, delete, or reply to comments as the Page on your single job ads.
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