Single image ads appear directly in the LinkedIn feed and on the LinkedIn Audience Network. You can create a new single image ad directly in Campaign Manager.
Here's a tip
If you'd like to reuse previously created ads or select from your organic LinkedIn Page posts, you can browse from your existing content instead of creating a new ad.
Step 1: Make sure you have the correct permissions
To create a single image ad, you must have super admin, content admin, or Sponsored Content poster access on your ad account's Page and creative manager access or higher on your ad account to create a single image ad.
Step 2: Create an ad set
Any ads you create, either from a Page post or in Campaign Manager, must be part of an ad set. Create a new Classic ad set and select brand awareness, website visits, engagement, website conversions, lead generation, or job applicants as the objective. You can also create new ads for an existing single image ad set by editing your ad set. Once you have created an ad set, you can create ads.
Step 3: Create a new single image ad
To create a new single image ad:
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On the Ads in this ad set page in Campaign Manager, click Create ad.
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Optional: Click the Draft ad with AI button to generate a draft of your ad.
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If you choose not to use AI, you can add, review, or edit the following parts of your ad:
- Introductory text - Enter or change the text in this field to manage what text is displayed above your ad’s image.
- Headline - Enter or change the text in this field to manage what text is displayed below your ad’s image.
- Media - Click the dropdown menu to upload an image, use a free Shutterstock image, browse your media library, or remove the image.
- Call to action – Use the dropdown menu to select from available call-to-action buttons.
- Destination URL - Enter your URL. URLs must have the http:// or https:// prefix and you can use up to 2,000 characters. After you add the URL, click the Scrape button.
- Optional: Description – Enter or change the text in this field to add a description. The ad description provides more information to people who see your ad. The ad description will not be visible in most scenarios and only appears for a small portion of LinkedIn members, such as those viewing it on the LinkedIn Audience Network (if enabled).
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Optional: Preview how your ad will appear on different devices by clicking the dropdown menu below Preview on the right side of the page.
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Optional: You can also create more ads by clicking the Create new ad button on the left side of the pop-up window.
Options to create additional ads
There are several options you can use to create additional ads for your ad set.
- AI ad variants - Create multiple ads per ad set to help maximize reach and allow the algorithm to learn which ads perform best. Use the Create variant with AI button to create multiple ad variations from an existing ad. The AI system uses the existing introductory text and headline from the ad, and LinkedIn best practices to create three ad variations in the same ad set. You can also view, edit, or remove the ad variants from the left pane of Campaign Manager.
- Ad duplication – Instantly create a duplicate of an existing ad by clicking the Duplicate button.
When you’re ready, you can launch your new ad set or save changes to an existing ad set. Your ads will be reviewed and, if approved, are displayed based on the settings of your ad set.
Here's a tip
Only Page super and content admins can disable, delete, or reply to comments as the Page on your single image ads.
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