LinkedIn Lead Gen Forms give advertisers the ability to collect leads from their ads on LinkedIn through pre-filled forms. Please consider our best practices when creating your Lead Gen Forms.
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Choose three to four fields to use on your Lead Gen Form. Including fewer than the maximum of 12 fields will likely improve conversion rates. Learn more about available fields for Lead Gen Forms.
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If you have high form opens but low lead volume, consider decreasing the number of fields on your Lead Gen Form template or consider revising the verbiage in your creative. Learn more about managing your saved forms.
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Check the messaging content and Lead Gen Form to ensure consistency for the best user experience. Your message should clearly relate to the form.
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Remember to bid competitively and choose the right target audience.
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Ads with Lead Gen Forms can be purchased on a cost-per-click or cost-per-impression basis, but cost-per-lead is not available at this time.
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When creating a single image ad with a Lead Gen Form, consider including a URL to your landing page in your Sponsored Content copy. On mobile, taps on the intro text will open the Lead Gen Form. On desktop, clicks on the intro text will redirect to the landing page. Learn more about Sponsored Content.
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Be sure to follow up with your leads when you say you will. Include details like how and when you'll contact them in your thank you message.
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At this time, LinkedIn will not deliver automated content to the member on behalf of the advertiser. If your ad set goal is to deliver content to the member, enter an ungated link to your asset in the thank you message. Alternatively, you can download your leads from Campaign Manager and deliver the asset to the member via email.
Learn more about LinkedIn Lead Gen Forms and how to best implement them with your ads.