LinkedIn Audience Network is a feature available for Sponsored Content ad sets. It extends the reach of your content by delivering your ads to LinkedIn professional audiences engaging on third-party sites beyond the LinkedIn feed. You can enable or disable the feature when you create or edit a Classic ad set with single image, carousel, document, or video ads.
Here's a tip
If you’re creating an Accelerate ad set, LinkedIn Audience Network will automatically be enabled or disabled depending on the objective you choose. If enabled, you can edit to exclude categories of mobile apps and sites where you don’t want your ads to appear or add a custom list of publishers to control where your ads should or shouldn’t appear. Learn more about placements for an Accelerate ad set.
LinkedIn Audience Network is automatically enabled for new single image, carousel, document, and video ad sets. To enable or disable this feature for a new ad set:
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Go to your ad account in Campaign Manager.
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Click the Create
button at the top of the page and select Ad set from the dropdown. -
Select your objective and continue with the ad set creation flow.
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Select Single image, Carousel image, Document, or Video from the Ad format section.
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In the Placements section, review the default placements selected. Select or clear the checkbox to enable or disable the LinkedIn Audience Network.
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Complete the ad set creation flow.
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Go to your ad account in Campaign Manager.
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Click Advertise on the left menu.
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Click the correct campaign name.
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Move your cursor over the ad set name you'd like to update and click Edit.
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In the Placements section, review the default placements selected. Click Change to edit the selected placements. You can select or clear the checkbox to enable or disable the LinkedIn Audience Network.
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Scroll to the bottom of the page and click the Next button.
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