Post jobs on LinkedIn – Best practices

Last updated: 1 month ago

LinkedIn helps you find the best candidates for open jobs with features such as listing specific skills, job functions, and industries when posting a job.

There are a few things you can do to get the most out of your hiring experience on LinkedIn. We recommend the following best practices when posting a job.

(Optional) Establish your company’s brand

  • Create and maintain your LinkedIn Page. Your LinkedIn Page reflects your company’s standards, visions, and values.

    • Include a company description and website.

  • Post company updates regularly.

  • Encourage employees to follow your LinkedIn Page.

  • If you’re linking your profile to the job post, make sure you update your LinkedIn profile.

Post the job

  • Write an effective and detailed job description that includes the required skills to target job seekers who match your criteria. If you want applicants to include a cover letter or resume, include that in the job description. You can also use our AI-assistant feature to help write your job description.

  • Associate the job post with your LinkedIn Page so the job will be displayed on the LinkedIn Page.

  • When it is a volunteer, internship, or otherwise unpaid opportunity, the job post must clearly state those details and the relevant expectations.

Set a job post budget

  • Post a free job on LinkedIn or promote your job to reach more relevant candidates.

  • Set your daily average or total budget for promoted job posts based on your billing preferences.

  • Edit the budget, or close your job post to stop spending, at any time.

Review and share your job post

  • View your published job post by clicking Manage job posts from the Jobs homepage.

  • (Optional) Edit the job post.

  • Share the job post with your LinkedIn network.

  • Share that you’re hiring.

Review job applicants

  • Review job applicants. View their profile, resume, and cover letter (if provided) directly from the application.

  • Rate applicants as Top fit (for promoted jobs), Good fit, Maybe, or Not a Fit.

  • Set up automatic ratings and rejection messages to automate your hiring workflow.

  • Contact applicants directly from the Applicants tab of your job post.

Once you’ve found a good fit for your role, close the job post. You can repost the job at any time.

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