Sponsored Content is a collection of ad formats available when you create an ad set on LinkedIn. Sponsored Content ad formats include:
To create new Sponsored Content ads or to sponsor an organic post from your Page, you’ll need super admin, content admin, or Sponsored Content poster access on the Page. You’ll also need creative manager access or higher on the ad account associated with that Page.
Learn more about permissions to create or sponsor ads.
From Campaign Manager, you can create an ad set and select the Sponsored Content ad format that matches your post. For example, if you want to sponsor a post with a single image, choose the single image ad format. When you set up ads for the ad set, click the Browse existing content button to view and select available Page posts.
You can also boost an eligible post directly from the admin view of your Page by clicking the Boost button at the top of the post.
To resubmit your ad or form for review, you can:
- Edit your ad - If your ad doesn’t meet our Advertising Policies, you can edit your ad to meet the criteria. After editing your ad, it will automatically be resubmitted for review. You can also create a new ad if needed.
- Submit an appeal - If you believe your ad already aligns with our Advertising Policies, you can submit an appeal from the rejection notice page or email.
Learn more about ads or Lead Gen Forms rejected in review.
Remember that ads are displayed on an auction-based platform and compete against other advertisers with a similar target audience.
The key factors to look at when making optimizations are:
- Targeting - Your audience settings determine who can see your ad. If your targeting is too narrow, there may not be enough users to serve impressions. Check demographic, location, and interest filters and ensure your audience size is sufficient for delivery.
- Bids - Ads compete in real-time auctions, and your bid influences whether your ad wins placement. If your bid is too low compared to competitors, your ad may not show. Review your bid strategy (manual vs. automated), and compare your bids to recommended ranges for your audience.
- Content - Ad quality and relevance impact auction performance. Use compelling headlines and clear calls to action, and ensure your visuals are high-quality and aligned with your audience. You can also test different creatives to find what resonates best.
Learn more about ads not receiving impressions or engagement.
Boosting a post allows you to turn your LinkedIn content into a paid ad that reaches a broader audience beyond your followers. It’s a fast and simple way to increase visibility, drive engagement, and grow your brand.
Learn how to boost a post from a LinkedIn Page.
The frequency your Sponsored Content will be displayed on the homepage feed depends on your target audience, your bid and budget values, and how competitive the ad is compared to other advertisements in the system. We don’t offer members the option to opt out of seeing Sponsored Content. Learn more about LinkedIn’s online ad auction system.
Your target audience will see your Sponsored Content in their LinkedIn feed on desktop and mobile devices. Single image, carousel, document, and video ads may also be displayed through the LinkedIn Audience Network.
Sponsored Content is a type of paid advertisement that allows companies to deliver Page posts beyond their current LinkedIn Page followers. Targeted LinkedIn Page posts are free and visible on the LinkedIn Page or in the feed of existing followers only.
Sponsored Content includes both Page posts that have been sponsored and Direct Sponsored Content ads. Direct Sponsored Content ads are Sponsored Content ads created in Campaign Manager.
Learn more about the difference between sponsoring Direct Sponsored Content and Page posts.
Learn more