5 underrated ways to measure creator partnerships as overheard at the Creator Economy Live summit: 1. Media effectiveness – Look at how impactful the collaboration was in driving real engagement, reach, and especially view time. 2. Brand IQ – Pay attention to how well the creator understands and naturally represents your brand. 3. Customer acquisition cost – Check how efficiently the partnership helps bring new customers in. 4. Content Reusability – See if the content can keep living across platforms, formats, and future campaigns. 5. Sentiment shifts – Measure how the creator’s audience feels about the brand before and after the collab. Follow @young hero for more tips and insights
Young Hero
Advertising Services
We are a youth culture agency that supports brands with big ideas and nimble execution.
About us
We believe the best way for brands to impact culture is by passing the mic to those who are out there creating it.
- Website
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http://younghero.us
External link for Young Hero
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- New York
- Type
- Privately Held
- Founded
- 2018
- Specialties
- Content marketing, strategic insights, campaigns, social, digital, advertising, emerging creators, content creators, production, design, modern marketing, integrated marketing, design studio, original content, content development, and Latin X
Locations
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Primary
Get directions
Brooklyn
New York, US
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Get directions
Mexico City, MX
Employees at Young Hero
Updates
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Young Hero reposted this
We are at a shoot in ATL during Brandweek Hit us up if you’re here 👏🏼🤩🙌🏼 #brandweek #advertising #atlanta
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“Every fan story deserves its moment. Vivid Seats shapes those moments not just with access to lower priced seats but with care, craft, and flexibility in their brand work,” - Nick Panayotopoulos, ECD & Co-founder. Our latest work for Vivid Seats is live, look out for it on ESPN Read the full Business Insider piece at the link https://lnkd.in/eKDzabZY
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Young Hero reposted this
Last month was Hispanic Heritage month. What better time to share with you all my journey from Ecuador 🇪🇨 to co-founding Young Hero. I invite you to read this very personal op-ed here https://lnkd.in/erQcx-Wg Thanks LBBonline - Little Black Book PS: Can't wait for Bad Bunny at the SUPER BOWL🐰🏈
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Our Junior Creative Sofia Abela shares a peek into our new Young Hero stickers that are currently in production. We can’t wait to see them come to life! 🏀⛳️🛹🖨️
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We’re excited to share September’s edition of our Creators to Watch series. Here are 7 creators that are gaining cultural traction and are full of potential. Micky Gordon - known and loved for her casual videos, way with words, and infectious laugh Erik Charlotte - a whimsical designer with an unmistakable style, recently seen on Conan Gray and Emma Chamberlain Dylan Kelly - turns fashion history and education into engaging walk-and-talk content Dom Roberts & Maya Umemoto Gorman - a Gen-Z duo riffing nonstop on all things pop culture and internet Mei Liao - built a following through her tinned fish obsession and inventive recipes Flowerovlove - a rising multi-hyphenate blending pop, trap, and indie rock into her own sound Emily White - An up-and-coming photographer already shooting campaign worthy visuals with Vogue-level polish Follow us and stay tuned for more!
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Here are some tips on how brands are curating creator partnerships. These tips were shared during the "Money Talks" panel at the Creator Economy Live summit last month. #creator #creatoreconomy #content #youthculture
The Creator Economy Live “Money Talks” panel was filled with great insights and tips on how brands are curating creators 👷♀️🕵️♀️🤠👩🎤👽🧑🎤👨🏫👨🔬🤖 Here are my top 5 tips from the panelists: 1. Having executives be part of the curation process 2. Investing in tools for vetting and ensuring that creators are brand safe 3. Working with creator agencies like Young Hero 🤩 4. Doing IRL creator agent meetups 5. Hiring creator curators in-house Panelists: Allie Hartman - Keurig Dr Pepper Inc. Anna Spitzer - Church & Dwight Co., Inc. Jennifer Brown - SHEIN Mallory Kuenzi - Expedia Group Ryan Bonnici 🎈 - Later For more youth culture creator tips follow >>>Young Hero
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One Offs vs Long-term Partnerships? Our Co-founder Roberto Max Salas Dos Santos attended the Creator Economy Live Conference earlier this month. During the Emmy Liederman panel they discussed the best use for One-off Vs Long-term Creator collaborations. Here was their take: ::One offs:: are great way to ride the cultural momentum of a trend. ::Long Term:: partnerships work best when a brand is ready to bet on a creator and invest in their growth — 62% of creators prefer these partnerships! Panelists: Hosted by Emmy Liederman - EMARKETER Anya Schulman (she/her) - Lyft Jeremy Davis - spirra.io Leni Cohn - Amazon
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We're so proud of this work, thank you to the Ro in-house creative team for the incredible collaboration on this production 🤩⚡️🤩 Credits: Ro Team: Saman Rahmanian Giselle Guerrero Kelsea Seavey Stephanie Chin Kayla Dalsfoist Topher Cusumano Taylor Givens Mario Sanchez Luka Gavasheli Rayna DeVaney Wes Bernick Michael Hancock Production company Young Hero Director Sage East DP Peter Pascucci 1st AD Marcus Scigliano Social Director David Ma Stylist: Kesha McLeod Make Up: Keita Moore Hair: Angela Meadows Producer Bill Riley Associate Producer Carole Haak EP Jason Puris AD Corey Lynch Designer Nicole Aguilera CW Tracie R. Co-founders Nick Panayotopoulos Zoë Bunyard Roberto Max Salas Dos Santos Music Squeak E. Clean Studios VFX a52 MakeMake Champion
Serena Williams is opening up about her experience using weight-loss drugs through Ro, a direct-to-consumer healthcare company that has offered GLP-1 medications since 2023. Williams has signed on as a celebrity patient ambassador for Ro and stars in the brand’s new multi-year campaign launching Thursday, August 21. The ad overlays Williams’ voiceover, which she co-wrote, with images of her using the Ro app and injecting herself with the medication. She talks candidly about how she turned to GLP-1 treatment for additional help to lose weight after pregnancy. Serena Williams was already a Ro patient before becoming a spokesperson, said co-founder and chief product officer Saman Rahmanian. Her husband, Alexis Ohanian Sr., is an investor in the company and serves on its board. The national campaign will run across digital, broadcast, and out-of-home, including a presence at the US Open, Times Square, and the New York City subways. Ro’s in-house creative team developed the work, while director David Ma was behind the social content capturing Williams at home. https://bit.ly/3JoA7JH