Moore

Search is changing fast. Traffic isn’t disappearing. It’s staying inside AI tools and platforms. We break down what that shift means — and what it means for your supporters — in our white paper on AI and search. Check out The Impact of AI on Search Engine Optimization for the full breakdown: https://lnkd.in/eUTcG5kB #WeAreMoore #NonprofitMarketing #DigitalStrategy #Fundraising

A late acknowledgment. A missing check. A mismatched record. It only takes one slip in your response process to shake donor confidence — and the best fundraisers know it. Response management isn’t back-office work. It’s the frontline of donor trust. 👇 Learn how your organization can turn post-gift processes into a true donor-trust advantage.

📣 NEW PSA Release! 📣   Moore is proud to announce the release of “Protect the Dream,” a powerful public service announcement (PSA) from the U.S. Center for SafeSport. This PSA underscores that every athlete comes from somewhere, and that when athletes are supported in safe and respectful environments, the sport itself is strengthened along with the character, confidence, and dreams that grow from it.   This PSA is being distributed through PSAdirect by Moore, the industry’s largest earned media distribution platform.    Moore is excited to take this new project to networks across the country and our streaming media partners to amplify the U.S. Center for SafeSport’s message to end abuse in sports.    Learn more about the power of PSAdirect by Moore at www.PSAdirect.com.   #PSAdirect #WeAreMoore #YourMissionOurPurpose

We get this question a lot: Do you really need more data to build better audiences? Nicholas Ellinger breaks it down in this latest Moore Insight gem, and he brought receipts. A new Dartmouth study analyzed 787 million donations and found that pet ownership is the fourth most predictive factor in giving, ahead of age, partisanship, and marital status. So yes, even if you’re not an animal charity, your supporters’ pet ownership status might be telling you more than you think. If you want to know which pet owners give the most, you’ll have to watch the video. Consider it today’s most useful bit of pet trivia.

Data guides us, but connection drives results. We spoke with two of our Donor Ambassadors to show how personalized outreach transforms donor relationships and fuels long-term growth.

Last week, we wrapped our second annual Moore Innovation Summit — two days with leaders from 100+ of the nation’s most trusted nonprofit leaders, all in one room, pushing our sector forward with honesty, curiosity, and ambition.   To everyone who attended: thank you. Your willingness to engage deeply, ask tougher questions, and explore what’s possible made the conversations electric. The missions you represent move the world, and it’s a privilege to convene this group each year.   A special thank-you to Greg Peters, co-CEO of Netflix, for an incredible fireside conversation that challenged all of us to think bigger about where innovation is heading. Across the sessions, one message came through loud and clear: innovation is already happening, but we can and should accelerate. We saw organizations using AI to prototype and streamline processes while honoring what's human, building data systems that allow for 1:1 marketing, and expanding their audiences through new channels, age groups, and ways of thinking. It's an exciting time and an honor to be among the leaders in that room who are turning these shifts into real results. We’re grateful for every voice that shaped this year’s summit! Thank you so much to our speakers and panelists: Aba Blankson • Tess Bohne • Steve Froehlich • Deborah Garcia • Jeanine Konopelski • Nehemiah Kuhns • Dave Lew • Walter Piatt • Greg Peters Jacquelyn Puente • Jonathan Roberts • Woodrow Rosenbaum • Susannah Schaefer • Barron Segar • Richard Shadyac • Adrian White Slagle • Kat Stickler • Jon Thompson • Dmitri Williams • Joey Zumaya

AI tools like ChatGPT are growing fast, but they’re not replacing search. Google still dominates, and only 21% of ChatGPT prompts function like search in the first place. Semrush even found that when people start using ChatGPT, their Google sessions go up 20%. AI is a companion to search, not a substitute. Grab our white paper, The Impact of AI on Search Engine Optimization, for the full breakdown: https://lnkd.in/gEASUGQk #WeAreMoore

Your file tells you who gives. It doesn’t tell you who makes others give. That blind spot costs campaigns real money. 🆕 SimioCloud’s new Event Champions Model adds influence and receptivity scores to your donor data, enabling you to identify individuals who spark generosity, not just join it. 🆕 ⁉️ Stop guessing who helps drive results. Start measuring it. #FundraisingStrategy #DataDrivenGiving #SimioCloud #WeAreMoore

🔥 We’re changing how fundraisers see influence. Today we launched SimioCloud’s new Event Champions Model — a data innovation that helps organizations find the people who drive giving, not just those who give. By adding influence and receptivity scores to donor data, fundraisers can: Identify natural leaders who motivate peers. 🔹 Recruit stronger team captains and event champions. 🔹 Design campaigns that ripple through real human networks. 🔹 Move beyond donor lists, and discover the dynamics that truly power generosity. Learn more: https://lnkd.in/gX2mJ3s8 #FundraisingInnovation #DataDrivenGiving #SimioCloud #WeAreMoore

📣 NEW Awareness Campaign! 📣   Moore is proud to announce the release of “Join the Journey,” an inspiring new PSA from Children International, which highlights the path every child takes from early learning and growth to becoming the person they were meant to be. It shows how Children International empowers children and youth to forge a path out of poverty.   Guided by Moore's creative direction, script development, and distributed through PSAdirect by Moore, the industry's largest earned media platform, Children International is encouraging viewers to join the journey and end poverty for good. Learn more about the power of PSAdirect by Moore at http://www.PSAdirect.com/. #PSAdirect #WeAreMoore #YourMissionOurPurpose