AI tools like ChatGPT are growing fast, but they’re not replacing search. Google still dominates, and only 21% of ChatGPT prompts function like search in the first place. Semrush even found that when people start using ChatGPT, their Google sessions go up 20%.
AI is a companion to search, not a substitute.
Grab our white paper, The Impact of AI on Search Engine Optimization, for the full breakdown: https://lnkd.in/gEASUGQk#WeAreMoore
We get the question, generative AI engines are growing so fast right now like Chachi BT do we only need to optimize for those now? The answer is no. Google still hosts 210 times more searches than ChatGPT. Large part because a lot of what's going on on ChatGPT and other AI engines isn't traditional search. Only about 21% of all prompts are. What Harvard and Open AI when they did a research study? Called Searchlight. Also, Chachi BT has been a compliment to search, not a replacement for it. An EM Rushford study found that when people start using the Chachi EBT, their Google sessions go up 20%, not down. As people search for information and can find it, they search For more information. So Google's not going away. It's definitely changing. I encourage folks to download our white paper The impact of AI in Search Engine Optimization talks about both ChatGPT, how Google is changing as a result. But we don't want to throw out the search engine marketing baby out with the bathwater.
