Circana

🍗 Thanksgiving 2025 is nearly here, and Circana is digging into the data that shapes this food-filled holiday. Our experts have surfaced fresh insights on how tradition, value, and evolving habits are coming together at the Thanksgiving table. 🦃 Main Dish: Most Thanksgiving meals (97%) happen at home, with an average of eight at the table. Budget pressures are real, especially for younger consumers, and holiday classics like turkey remain center stage, expect prices to closely align with last year. From “Pizza Night” on Thanksgiving Eve to a Black Friday coffee rush, food habits are evolving. Curious about all the trends? Read the full blog for a deep dive into how Thanksgiving 2025 is shaping up: https://bit.ly/4ph40Lr 💸 Shopper Sentiment: More than a third of consumers are actively deal-hunting or shopping earlier to stretch budgets, with Gen Z and Millennials showing the strongest value focus. See how shoppers are adapting and get all the insights on budgeting: https://bit.ly/4ifbY5E 🍽️ What’s Stressing Hosts Out: Nearly half of hosts worry about food prep going awry or not having enough to serve, and Millennials particularly feel the pinch of kitchen time, guest time, and dietary restrictions. Discover top hosting challenges and tips for success: https://bit.ly/48oLsDr 🍕 Restaurants in the Mix: While most food is purchased at retail, 11% of meals include foodservice items, and restaurants, from pizza places to coffee shops, see major holiday-week traffic spikes. Explore the full story on how restaurants play a dynamic role in Thanksgiving: https://bit.ly/47QmAV0 🥔 Staple Sales Check-in: Whole turkey sales are rebounding (+1.4% YOY for early November), while fresh produce like cranberries, carrots, and celery are on the rise. At-home gatherings remain the prevailing tradition. See the full snapshot of Thanksgiving staple sales and trends: https://bit.ly/4ibzFvt Circana’s insights help brands, retailers, and restaurants stay ahead of the curve as Thanksgiving traditions evolve. #Thanksgiving #ThanksgivingTrends #WeAreCircana #ConsumerBehavior #HolidayInsights

Strategy, shopping behavior and category momentum shaped this week’s headlines. Here’s where Circana insights led the conversation: 📡 Conversion Feed Upgrade: Circana expanded its partnership with Yahoo DSP, introducing a Campaign Conversion Feed that gives advertisers real-time visibility into how campaigns drive sales. Explore how this new capability strengthens performance measurement: https://bit.ly/49xYq2Z 💄Canada Beauty Growth: Canada’s beauty market grew 4% heading into the holiday season, with fragrance and haircare leading the way. The topline takeaway: consumers are still willing to invest in premium beauty even as they stay selective with everyday categories. Get the full view here: https://bit.ly/3KfZ0If 🏥 The GLP-1 Impact: Our latest research finds households using GLP-1 medications, which already account for 23% of U.S. households, are projected to represent 35% of all U.S. food & beverage units sold by 2030. Learn what this means for brands and retailers: https://bit.ly/4pqcQqp 🛍️ Holiday Timing Reset: In an exclusive interview with TWICE, Marshal Cohen shared that holiday shopping is starting earlier again as consumers look for value and certainty. See what this means for retailers planning promotions and inventory: https://bit.ly/4pmu3AY 🧸 Blind-Box Boom: Surprise toys are becoming a major holiday driver. Reuters shared insights from Juli Lennett explaining how blind-box formats encourage multiple purchases and are reshaping gift buying this season. Unbox the trend: https://reut.rs/3LX46JQ From toys to tech, beauty to grocery, this week’s coverage shows how consumers are signaling their priorities across categories. See you next week for more insights! #WeAreCircana #ConsumerBehavior #RetailStrategy #CPGTrends

Retail media has a trust problem, and Cara Pratt is calling it out.   In a new interview with The Current's Stephanie Paterik, Cara explains why inconsistent data standards and measurement practices are holding the industry back, and what it will take to fix it.   Cara offers a clear, candid view of the disruption ahead, and the opportunities it creates for brands and retailers ready to evolve.   Watch the full interview: https://lnkd.in/eNzhEzJP

The Thanksgiving countdown is on, and while the table may look calm and cozy, consumers tell us there’s plenty happening behind the scenes. 🦃 Even with the seasonal stress, creativity is still cooking: 47% of consumers look to social media for recipes, and 1 in 5 try something brand-new for special occasions. #Thanksgiving #ConsumerInsights #HolidayShopping

Retail is moving from linear to lasting. Our new report explores why the circular economy is the future of retail, and how businesses can reduce waste, strengthen supply chains, and grow loyalty. Subscribe to Outlook to download the free report and see the strategies and examples in detail. https://hubs.ly/Q03Vg0nw0 #Retail #RetailMedia #ConsumerInsights

Driving Innovation in Marketing Mix Modeling (MMM) We believe that partnering with Google—who has invested heavily in research on best practices for measuring the ecosystem—is key to advancing MMM innovation. That’s why we leverage Meridian, Google’s open-source Marketing Mix Modeling solution. As a certified partner, Circana can run your Meridian MMM and help you unlock actionable insights. When Shannon Trainor Stark jokingly asked if Meridian was a kitchen utensil, I said: “A mixer!” Because when you combine Circana's deep expertise in MMM and the CPG/General Merchandise/Retailer industries with Google’s code, you bake a delicious cake for measurement success. Ready to mix things up? Let’s talk about how Circana & Meridian can transform your approach to marketing measurement. #MarketingMixModeling #MMM #Innovation #GoogleMeridian #Circana #DataDriven https://lnkd.in/eq64TWAt

Rising costs. Fierce competition. Shoppers trading down. Brands are under pressure from every direction, and pricing and promo decisions are only getting more complex. Introducing Price & Promotion: Simulator – our new cutting-edge solution designed to help you plan smarter and protect your margins. Instantly simulate unlimited scenarios, assess the impact of price and promo changes, and optimize your strategy for maximum profitability. With AI-embedded analytics, store-level data, and a seamless user experience, you can make every decision count and stay ahead of market challenges. Discover the power of Circana’s Price & Promotion capabilities today: https://hubs.ly/Q03V801G0

✨ From Broadway to streaming, still "Popular"! 💚 The first Wicked film made its streaming debut on Prime Video and viewers showed up in force, generating almost 2 million hours watched in the opening weekend alone. #Wicked #WickedMovie #EntertainmentInsights

Are you ready to move beyond the status quo? The current of change in media is building, and we’re bringing that energy to CES 2026! Our team is showing up where the future is being shaped, and CES is at the center of the conversation. If you believe in hope, optimism, and leadership, let’s connect! We’re eager to chat, share insights, and hear your story. Let's start the movement: https://hubs.ly/Q03T3ldS0 #CES2026 #MediaInnovation #JoinTheMovement

This International Men’s Day, we’re celebrating the positive impact of men and boys in our families, communities, and society. The global theme, "Celebrating Men and Boys", reminds us to recognize their contributions, support their well-being, and spark inclusive conversations that uplift everyone. At Circana, we’re proud to invite colleagues to an inspiring session hosted by Edelman Financial Engines, Disability:IN, and Movember, focused on improving mental health and well-being for men and boys. Let’s keep the conversation going. #InternationalMensDay #MentalHealthMatters #Movember #CircanaCelebrates