🍗 Thanksgiving 2025 is nearly here, and Circana is digging into the data that shapes this food-filled holiday. Our experts have surfaced fresh insights on how tradition, value, and evolving habits are coming together at the Thanksgiving table. 🦃 Main Dish: Most Thanksgiving meals (97%) happen at home, with an average of eight at the table. Budget pressures are real, especially for younger consumers, and holiday classics like turkey remain center stage, expect prices to closely align with last year. From “Pizza Night” on Thanksgiving Eve to a Black Friday coffee rush, food habits are evolving. Curious about all the trends? Read the full blog for a deep dive into how Thanksgiving 2025 is shaping up: https://bit.ly/4ph40Lr 💸 Shopper Sentiment: More than a third of consumers are actively deal-hunting or shopping earlier to stretch budgets, with Gen Z and Millennials showing the strongest value focus. See how shoppers are adapting and get all the insights on budgeting: https://bit.ly/4ifbY5E 🍽️ What’s Stressing Hosts Out: Nearly half of hosts worry about food prep going awry or not having enough to serve, and Millennials particularly feel the pinch of kitchen time, guest time, and dietary restrictions. Discover top hosting challenges and tips for success: https://bit.ly/48oLsDr 🍕 Restaurants in the Mix: While most food is purchased at retail, 11% of meals include foodservice items, and restaurants, from pizza places to coffee shops, see major holiday-week traffic spikes. Explore the full story on how restaurants play a dynamic role in Thanksgiving: https://bit.ly/47QmAV0 🥔 Staple Sales Check-in: Whole turkey sales are rebounding (+1.4% YOY for early November), while fresh produce like cranberries, carrots, and celery are on the rise. At-home gatherings remain the prevailing tradition. See the full snapshot of Thanksgiving staple sales and trends: https://bit.ly/4ibzFvt Circana’s insights help brands, retailers, and restaurants stay ahead of the curve as Thanksgiving traditions evolve. #Thanksgiving #ThanksgivingTrends #WeAreCircana #ConsumerBehavior #HolidayInsights
