Retail media has a trust problem, and Cara Pratt is calling it out. In a new interview with The Current's Stephanie Paterik, Cara explains why inconsistent data standards and measurement practices are holding the industry back, and what it will take to fix it. Cara offers a clear, candid view of the disruption ahead, and the opportunities it creates for brands and retailers ready to evolve. Watch the full interview: https://lnkd.in/eNzhEzJP
Circana's Cara Pratt thinks there's a trust problem in retail media. And if that trust is not rebuilt on the measurement side, growth is going to slow down. She explains why to our Editor-in-Chief, Stephanie Paterik, on 5 minutes With: https://bit.ly/3XCZATp
Cara Pratt, I appreciate the thoughtfulness you brought to this interview. In a world of platitudes, you always take it a few levels deeper and advertising needs that!
Managing Director, CEO, Best-Selling Author, Speaker, Advisor
1dWonderful interview, Cara!