Sprig

Ever get confused about when to make a user flow vs. a user journey map? You’re not alone! Even experienced teams blur the two. 💡 User flows show what people do in your product. 💭 User journeys show why they do it, and everything that happens before and after. Both are powerful on their own, but magic happens when you connect them. This new article by Karen Eisenhauer breaks it down with clear examples, practical prompts, and ways to bring user flows and journey maps to life using Sprig’s in-product surveys and replay studies. https://lnkd.in/gFZuYHKw What’s the biggest mismatch you’ve uncovered between a user journey (the why) and the user flow (the what), and how did it change your product or research direction? #UXResearch #UserExperience #ProductDesign #DesignThinking #UserInsights #CustomerExperience #Sprig

🚀 How are teams evolving their research practice going into 2026? Join Sprig & Samantha Tu this Thursday at 8 AM PT for a fast-paced, highly actionable roundtable designed for anyone shaping insights, product direction, or customer understanding inside their org. In 60 minutes, we’ll cover: ✨ How AI is reshaping end-to-end research workflows 📊 Fresh approaches to demonstrating research impact & ROI 🧩 Scaling research through RaaS, templates, and AI-assisted tools 🎬 Modern storytelling formats that actually drive alignment 📚 Building AI literacy across product, design, and go-to-market teams Bring your questions, challenges, and experiments. The conversation is driven by the group and grounded in real-world examples. Save your spot: https://lnkd.in/gpQupsHq (Limited seats available) #UXResearch #InsightsStrategy #AIinResearch #ProductDiscovery #SprigEvents

Research is shifting again, and this time, it’s leading the change. At the inaugural Sprig Research Summit, hundreds of research leaders gathered in San Francisco to explore one question: ➡️ How do we shape decisions in a world that moves faster than reflection? The answer: Research is no longer a function that reports on reality. It is a function that shapes it. Here’s how leaders from Uber, U.S. Bank, HelloFresh, and Snowflake are redefining what it means to drive impact 👇  ✨ “We are not insights collectors. We are driving business decisions, informing business decisions that move the business forward.” — Kendall Avery, Uber ✨ “There’s no longevity in the title, but there is longevity in you.” —Alex Gardner, U.S. Bank ✨ “We are the managers of knowledge flow across the organization.” — James Villacci, M.A. UXC, HelloFresh ✨ “Find the biggest problem in the company and go solve it.” — Nizar Saqqar, Snowflake Read Part 1 of our 6-part Summit Series: The Great Recalibration: Why the Research Function Is Shifting Again https://lnkd.in/dXX2Ksbi #Sprig #ResearchSummit #UXResearch #ResearchLeadership #AIResearch #ProductResearch #Insights

We’ve all built beautiful journey maps that end up collecting dust. The problem isn’t the map. It’s the system around it. In her latest piece, Anat Mooreville, Ph.D. explores how UX researchers can evolve from mapping journeys to managing them. She also shares how teams like Figma are scaling continuous user understanding through consistent, cross-product metrics. 🔗 Read it here: https://lnkd.in/ghpiNt2H What’s your experience with journey management systems? Have you found ways to move beyond static mapping in your organization? W’ed love to hear your thoughts and challenges in the comments below! #UXResearch #JourneyMapping #ContinuousDiscovery #ResearchOps #ProductStrategy #CustomerExperience

The inaugural Experience Research Summit proved it. The value of research is shifting upstream. It is influencing decisions, shaping strategy, and moving at the speed of product. AI does the tasks. Researchers drive the decisions. A huge thank you to all our speakers and panelists for bringing the energy, and to everyone who joined us for making year one electric. ⚡️ Special shoutout to Julia Yu for the incredible photos 📸 See you in 2026! #SprigSummit #UXResearch #Insights #ContinuousDiscovery #ResearchLeadership

Notion wants to understand why users are frustrated or delighted in their Help Center beyond just thumbs-up or down. With Sprig surveys embedded directly in articles, they uncover: ⭐ 412 content opportunities ⭐ 34 actionable product insights ⭐ and doubled CSAT on a key article Now, the Help Center is more than support. It is a discovery engine, feeding real user insights back into content and product decisions. Notion’s mission is to help people build beautiful, flexible tools. And with every piece of feedback, they’re doing it even better. Read how they turned feedback into action: https://lnkd.in/gvExf_7h #UXResearch #CustomerExperience #ProductDesign #Notion #Sprig

Today marks a major milestone for Sprig: the public launch of Long-Form Surveys! If you’ve ever felt slowed down by legacy research tools like Qualtrics or SurveyMonkey, you’re not alone: ❌ Weeks of setup ❌ Rigid logic flows ❌ Low response rates ❌ Endless chasing of stakeholders instead of driving decisions That’s why we built Sprig Long-Form Surveys. The next generation of research tools built for today’s pace and complexity. Now teams can:  ✅ Launch surveys in minutes no scripting or brittle logic ✅ Personalize every question in real time ✅ Use AI-powered follow-ups logic ✅ Create conversational, intuitive experiences that boost engagement The results? -  Weeks saved on setup and analysis -  Higher completion rates and richer insights -  Faster impact on product and executive decisions Smarter, faster, more human research is here. Don’t let legacy tools hold you back. Book a demo: https://lnkd.in/gqzN7C6d Read the blog: https://lnkd.in/gDSR5rNP

🎙️ Podcast Alert: AI & Research with Ryan Glasgow What if your reports could talk back? Sprig CEO Ryan Glasgow joins Nikki Anderson on the User Research Strategist podcast to talk about: Researchers stepping up as AI leaders How AI thrives when treated like an eager intern Turning static reports into living, queryable data with Sprig Listen to the full episode https://lnkd.in/gaDw2rtp

Early in Samantha Tu's career, she thought great research spoke for itself. It didn’t. She ran rigorous studies. She built beautiful decks. And yet, decisions still happened without research. It wasn’t until she started treating insights like songs on a playlist—short, shareable, and not impossible to forget—that things changed.  🎧 From corporate engineering culture, to fast guerrilla feedback at startups and her own consultancy… here’s how she learned to stop turning in 50-Slide decks and start making playlists.  Full story here: https://lnkd.in/gJGgXxtW

Ready to shape the future of research? Dive into the heart of innovation at the Experience Research Summit 2025 a one‑day, invitation‑only gathering where craft meets AI. On October 22 in San Francisco, Sprig is bringing together 100 of the brightest user research leaders for a one-day event to exploring the future of research at the intersection of craft and AI. Expect inspiring talks, candid peer-led sessions, and plenty of networking (rooftop lunch + happy hour included), not to mention the incredible lineup of speakers, and much more! Apply now to attend at https://summit.sprig.com