Ever get confused about when to make a user flow vs. a user journey map? You’re not alone! Even experienced teams blur the two. 💡 User flows show what people do in your product. 💭 User journeys show why they do it, and everything that happens before and after. Both are powerful on their own, but magic happens when you connect them. This new article by Karen Eisenhauer breaks it down with clear examples, practical prompts, and ways to bring user flows and journey maps to life using Sprig’s in-product surveys and replay studies. https://lnkd.in/gFZuYHKw What’s the biggest mismatch you’ve uncovered between a user journey (the why) and the user flow (the what), and how did it change your product or research direction? #UXResearch #UserExperience #ProductDesign #DesignThinking #UserInsights #CustomerExperience #Sprig
Understanding User Flows and Journeys: A Guide by Karen Eisenhauer
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