Sprig’s Post

We’ve all built beautiful journey maps that end up collecting dust. The problem isn’t the map. It’s the system around it. In her latest piece, Anat Mooreville, Ph.D. explores how UX researchers can evolve from mapping journeys to managing them. She also shares how teams like Figma are scaling continuous user understanding through consistent, cross-product metrics. 🔗 Read it here: https://lnkd.in/ghpiNt2H What’s your experience with journey management systems? Have you found ways to move beyond static mapping in your organization? W’ed love to hear your thoughts and challenges in the comments below! #UXResearch #JourneyMapping #ContinuousDiscovery #ResearchOps #ProductStrategy #CustomerExperience