Samsung Ads

The November Samsung Ads Spotlight is here, filled with must-know insights on FAST viewership shifts, new data on consumer holiday shopping priorities, and tips for how to elevate your creative for maximum impact. Plus, get the latest updates from Samsung TV Plus, and register for an engaging webinar in partnership with AdExchanger on how plan smarter and win bigger in 2026.

🛍️ Holiday budgets are tight, but conversions aren't slowing down. 🛒 💡 Our new survey reveals what's driving purchases right now and how to adjust your Q4 strategy to match. Read the full insights here 👉 https://lnkd.in/eevVEeEc

Samsung's Home UI + CTV = Measurable results across verticals. From insurance to automotive to quick-service restaurants, brands are seeing real impact from combining Samsung’s Home UI with CTV placements: ✔ 4x more quote completions for a Fortune 500 insurance brand ✔ 71% to 83% unaided recall for a global car maker ✔ Seasonal app order increases for a quick service restaurant chain Learn how the dual approach is becoming the new baseline for modern media planning: https://lnkd.in/gEjasQrD

The data is clear: audiences aren’t watching less entertainment cable – they’ve simply replaced it with FAST. Samsung Ads analyzed viewing behavior among Samsung TV Plus audiences and found: ➡️ Before adopting FAST: 50 hours/month of entertainment cable ➡️After adopting FAST: The same total hours, but redistributed between cable and FAST. Viewers have made their choice. They want the same premium content, just without all the costs or complexity. For advertisers, this is a key inflection point. If your media dollars aren’t following the audience, they’re not driving impact. Discover how Samsung Ads helps marketers reach, measure, and prove performance across FAST and beyond: https://lnkd.in/gCYnSS-W

Takashi Nakano, VP of Content & Programming at Samsung TV Plus, took the stage at The Wall Street Journal Tech Live Summit in Napa to discuss “The New TV Blueprint: FAST (Free Ad-Supported TV) Enters Its Creator Era.” Takashi unpacked how curation is redefining the TV experience, why “premium” is in the eye of the viewer, and how the Creator economy is thriving on FAST by expanding audiences and bridging the gap between Creators and Hollywood. He also explored the growing power of interactivity in live content, and what all of this means for advertisers in a world where television remains the most powerful way to reach audiences. Watch the full conversation here: https://lnkd.in/gaegwp4i Thank you Phillipa Leighton-Jones and the team at The Wall Street Journal for an insightful and forward-thinking discussion. #SamsungTVPlus #FAST #Creators #Streaming

The best results come when brands and platforms plan together. 🤝 Courtney Howell, speaking at Beet.TV's Leadership Summit with IPG Mediabrands, shares why the strongest campaigns start early – when ideas are still fluid, and optimization is built into the process. Collaboration isn’t a nice to have. It’s a growth strategy. Hear more: https://lnkd.in/eQAemBfw

⌛ The shift to streaming TV is massive. Millions are watching, and the opportunity for performance-driven results has never been greater creating an unprecedented opportunity for advertisers. With Samsung Ads, you're perfectly positioned to maximize your reach and drive real results by unlocking the power of performance CTV. Ready to get in front of the right streaming audiences? Connect with our sales team today to learn how. 👇 https://lnkd.in/d3KPqpkS #SamsungAds #CTV #StreamingTV #DataDrivenMarketing #AdvertisingInsights #PerformanceMarketing Source: ARF DASH TV Universe Study, US, Spring 2025. Samsung proprietary data.

We're excited to join She Runs It for the inaugural Networking with Notables event taking place on November 18th in Los Angeles. Samsung Ads' Natasha Khachatoorian will be on stage alongside executives from BET Media Group, Inc., Razorfish, and Saatchi & Saatchi for a panel discussion on best practices and strategies for cultivating connections, developing communication styles, and networking approaches that fuel success. Register to claim your spot today! https://lnkd.in/evugiKZp

Remember when the home screen was just a little square tile? Today, it’s a full-screen, immersive canvas that gives brands impact you can’t get anywhere else. “Now you can scroll through carousels, auto-play video, and craft experiences that feel cinematic,” said Larene Mantel, Agency Development Lead at Samsung Ads. And with up to 10.5 minutes of focused discovery time as viewers decide what to watch, brands have a rare opening to truly connect with viewers. Explore how Samsung’s Home UI can elevate your next campaign. https://lnkd.in/gnnafP5H

CTV isn’t upper or lower funnel — it’s the FULL funnel. 📺 As Courtney Howell, Samsung Ads' Head of Agency Development explains, it’s about aligning on KPIs, mapping the right solutions, and letting optimization do the rest. Performance doesn’t stop at awareness. It starts there. #CTV #Streaming #FullFunnel