Radius’ cover photo
Radius

Radius

Market Research

New York, NY 43,799 followers

Guiding your brand on its growth journey.

About us

Companies rely on us for strategic business-building guidance to optimize brand offerings, identify clear innovations, and develop compelling customer propositions. This is our single-minded focus: taking brands to higher levels of success. Radius Global Market Research excels at addressing complex issues in development, marketing and communications for Fortune 500s, multinational companies and other industry leaders. We are a global team of smart marketers and savvy research professionals with diverse experience across dozens of industries. We are committed to bringing cutting-edge, custom research solutions to every engagement so that you can maximize your brand growth. Our intellectual capital is truly global, as Radius research engagements stretch from Asia, across Africa and Europe, to the Americas.

Website
https://radiusinsights.com/
Industry
Market Research
Company size
51-200 employees
Headquarters
New York, NY
Type
Privately Held
Founded
1960
Specialties
Market Research, Market Strategy, Brand Equity, Product Innovation, Price Optimization, Competitive Assessment, Customer Satisfaction, and Shopper Insights

Locations

Employees at Radius

Updates

  • View organization page for Radius

    43,799 followers

    Thrilled to share a major milestone for Radius! Today we welcome Michael Lancor — former VP of Analytics & Insights at Procter & Gamble — to our Board of Directors. Few leaders know how to turn insights into organizational momentum like Michael, who helped shape P&G’s impact-driven model. As we accelerate our next chapter of growth, his leadership and client-side perspective will be invaluable to our team and to the vision being led by Rob Wengel! Big things ahead 🔥 Full release here: https://lnkd.in/gpxJ349a

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  • View organization page for Radius

    43,799 followers

    Fast-track innovations for your brand. Innovation Sprint™ is the right mix of technology and talent: cutting-edge digital tools together with experts in innovation, customer insights, and data science. Read these case studies to learn how this tech-forward, collaborative approach has accelerated new product launches. 

  • View organization page for Radius

    43,799 followers

    Heading to MRS? Don't miss this session with Jo Zukunft. https://lnkd.in/gjG29vBT

    View organization page for Radius EMEA

    1,122 followers

    We’re thrilled to share that Jo Zukunft will be guest training for MRS on 12 November, leading the Projective Techniques module within their Essentials of Qualitative Research series.  Projective techniques are where some of the most powerful insight happens — getting past what people say to what they really feel. This is a great reflection of the qualitative depth we’re building at Radius EMEA — grounded in human truth, designed to move teams and brands. If you're exploring how to bring more meaning, story, and emotional insight into your work, let’s talk. 👉 DM us or learn how we support teams in elevating qualitative research and activation. https://lnkd.in/et3qG5Ud Training info: https://lnkd.in/e5QibKTt

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  • View organization page for Radius

    43,799 followers

    Financial institutions face more barriers to innovation than most industries—but the rewards for getting it right are substantial. In the latest American Innovation Index™, retail banks lag behind other sectors, while digital banks and fintechs lead through customer-centric innovation. Gina Woodall outlines key areas where innovation can drive the greatest impact—from security and rewards to transparency and convenience. Read the full post to see where your innovation priorities should be focused. https://lnkd.in/gz8S8hs5

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  • View organization page for Radius

    43,799 followers

    In today’s competitive business environment, U.S. companies are striving harder than ever before to keep up with their customers’ continuously evolving preferences and demands while simultaneously driving innovation. The American Innovation Index™ (Aii), now in its eighth year of providing important insights into the mindset of the American consumer, scores which companies’ consumers sense they are the most innovative within their sector. Explore how customers perceive innovation across 16 industries, and how these perceptions link to brand performance and growth potential in the 2025 Aii Market Summary Report: https://lnkd.in/gfyvXGqE Learn more about the Aii: https://lnkd.in/exW2a2k Responsible Business Center IKEA Apple John Deere Amazon Microsoft Honda Toyota Motor Corporation Samsung Electronics Saks Fifth Avenue Victoria’s Secret & Co.

    • Cover of the Aii 2025 Market Summary Report
  • View organization page for Radius

    43,799 followers

    What truly drives consumers to see a brand as innovative? According to the latest American Innovation Index™ (Aii), it’s not about price or loyalty programs—and surprisingly, not even about AI. Consumers associate innovation with real, tangible experiences: excellent products, ease of doing business, and responsiveness that makes their lives simpler. For brands, that means focusing innovation where customers feel it most. Read the press release to learn more about the Aii: https://lnkd.in/g_dhmxZX Contact us to explore how these insights can strengthen your growth strategy. Learn more about the Aii: https://lnkd.in/exW2a2k Responsible Business Center IKEA Apple John Deere Amazon Microsoft Honda Toyota Motor Corporation Samsung Electronics Saks Fifth Avenue Victoria’s Secret & Co.

  • View organization page for Radius

    43,799 followers

    #Cliffsnotes #TMRE25 Day 2 recap - here's what stood out: 1️⃣ Activation isn’t a deliverable, it’s a discipline. Our client panel today with leaders from Dell Technologies, Vanguard, and Haleon nailed it: turning insight into impact means moving from “answer first” to “decision first.” It’s about helping organizations act, not just analyze. 2️⃣ Influence is the new insight currency. Data reduction, consulting skills, and persuasive storytelling now matter as much as methodology. The best insights pros are becoming decision scientists and internal change agents. 3️⃣ Simplification is power. AI gives us more information than ever. The differentiator? Distilling it into clarity that drives decisions. As one speaker said, “Speed without clarity is chaos.” 4️⃣ Human truth still wins. Even with AI, empathy, discernment, and curation remain the highest-value skills. Tomorrow’s insights leaders will be mediators, not just creators. 5️⃣ Growth comes from connection. The future of insights isn’t about more tools. It’s about deeper partnerships. Supplier collaboration and cross-functional alignment are how insights earn a seat at the strategy table. Final day of the event tomorrow! Stop by booth #542 to assess your brand growth potential in seconds with our Navigator audit. And if you’re following remotely, DM us - we’ll run your audit virtually! What about you...what’s been your biggest takeaway of #TMRE25 so far?

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