Provi

We’re proud to share that more than $5 billion in gross merchandise volume (GMV) has flowed through the Provi platform — a milestone that reinforces our role as a trusted digital partner connecting retailers, distributors, control states, and suppliers to drive growth across the total beverage industry. “Surpassing $5 billion in GMV is more than a milestone for Provi; it marks a turning point in how the beverage alcohol industry operates,” said Taylor Katzman, Founder and CEO of Provi. “Reaching this scale shows that digital collaboration isn’t just the future — it’s already creating measurable value for our partners.” Chris Swonger, President and CEO of the Distilled Spirits Council of the United States(DISCUS), added, “In an environment where category growth has leveled, digital innovation is emerging as a catalyst for renewed momentum. Industry partners like Provi are driving that momentum by improving cross-tier collaboration, operational discipline, and sustainable growth.” Provi’s platform connects all three tiers — streamlining product discovery and order communication for retailers, reducing admin work for distributors, empowering suppliers with scalable trade marketing tools, and helping control states strengthen operations and licensee connection through a unified, digital platform. Read the full press release here: https://lnkd.in/eMf64pSY

Cheers to Vermont Department of Liquor and Lottery for their collaboration throughout this process. We are thrilled to see this launch come to life and foster greater connection between agency stores and on-premise licensees.

Proud to announce a first for Vermont — and a milestone for control-state innovation. 🥃 Provi has partnered with the Vermont Department of Liquor and Lottery to launch 802Spirits Connect, the state’s first-ever digital spirits ordering platform for on-premise licensees. Through this collaboration, Vermont licensees can now browse live inventory, build and save order lists, and submit orders to 802Spirits agent stores — all online, anytime. This marks Provi’s first direct partnership with a control state agency, reflecting a shared commitment to enhancing how regulated markets connect licensees and agent stores through technology. As Commissioner Wendy Knight shared, “We were impressed with Provi’s approach to technology, particularly within the complex framework of our system.” And as Taylor Katzman, Founder and CEO of Provi, noted, “We are honored to partner with the Vermont Department of Liquor and Lottery in setting a new standard for control-state innovation.” We’re honored to work alongside DLL in building a model that enhances transparency, efficiency, and compliance — and helps shape the future of beverage alcohol commerce. Learn more about the launch: https://lnkd.in/euBRZEnT CC: David E. Wojnar Suzanne Laatsch, PMP, CSM Andrew Levy Ryan Philemon NABCA

Trade marketing isn’t consumer marketing in disguise. In this session, experts from SevenFifty Daily and Provi break down what it takes to communicate with today’s trade buyers — digitally, data-backed, and with the right message for every tier! Register Now!

We're thrilled to host our second live chat for Women of the Vine & Spirits members to discuss the new era of trade marketing. In this session, SevenFifty Daily's Editor-in-Chief, Courtney Schiessl Magrini, and Provi's Senior Director Marketing, Ryan Philemon break down how to separate trade messaging from consumer messaging, and how to get it right in a digital world. Join us on Thursday, November 6 | 10:00 AM PT / 1:00 PM ET   Register Now: Women of the Vine & Spirits | Inside the New Era of Trade Marketing: https://lnkd.in/eiKEnG3f

NEWS: Provi Partners with Infuzion Solutions to Enhance Distributor Connectivity We’re excited to share that Provi has partnered with Infuzion Solutions, a leading technology provider for beverage alcohol distributors. Together, we’re making it easier for distributors to share their product catalogs with retailers on the Provi marketplace. Through deeper integration, distributor partners using Infuzion Solutions can now connect directly to their ERP systems- ensuring portfolios are seamlessly showcased and always up to date. This partnership reflects our shared commitment to strengthening the three-tier system and fostering more connected, collaborative relationships across the beverage alcohol industry. Read the full press release here: https://lnkd.in/eN44J3SV

Earlier this month, we were honored to support the National Beer Wholesalers Association BIECC’s inaugural Innovation Showcase as the event’s premier sponsor at the annual NBWA convention. During the event, our Chief Corporate Affairs Officer & General Counsel, Andrew Levy, shared insights on how industry-wide collaboration can drive innovation and growth across the beer sector. Our VP & GM of Distributor Partnerships, Sean Kiley, also joined Gabriel Valle, Director of Enterprise Beverage at Darden, for a conversation on how adopting Provi has helped Darden streamline internal beverage management operations while strengthening communication and workflows with more than 1,500 distributor partners nationwide. We’re proud to stand alongside other forward-thinking technology partners in the total beverage space and remain committed to advancing education around how technology can empower distributors and fuel sustainable growth. Cheers to David Christman and the NBWA team (Craig Purser, Andrew Reilly, Willie Reed) for championing continued learning and innovation in this important space. 🍻 CC: Julian Sherman Ryan Indovina Christina Stella Gianfranco Verga Kate Nye David E. Wojnar

NEWS ALERT: Southern Glazer’s and Provi Issue Joint Statement Announcing Settlement Agreement Southern Glazer’s Wine & Spirits (Southern Glazer’s), the world’s preeminent distributor of beverage alcohol, and Provi, the largest online B2B digital marketplace for the beverage alcohol industry, today issued the following joint statement regarding their lawsuit settlement resolution. “Southern Glazer’s Wine & Spirits and Provi have reached a resolution in the litigation between our two organizations. Provi’s marketplace is now a permitted form of ordering for the Southern Glazer’s Wine & Spirits beverage alcohol portfolio.” https://lnkd.in/e-QaE--A?

NEWS ALERT: Southern Glazer’s and Provi Issue Joint Statement Announcing Settlement Agreement Southern Glazer’s Wine & Spirits (Southern Glazer’s), the world’s preeminent distributor of beverage alcohol, and Provi, the largest online B2B digital marketplace for the beverage alcohol industry, today issued the following joint statement regarding their lawsuit settlement resolution. “Southern Glazer’s Wine & Spirits and Provi have reached a resolution in the litigation between our two organizations. Provi’s marketplace is now a permitted form of ordering for the Southern Glazer’s Wine & Spirits beverage alcohol portfolio.” https://lnkd.in/e-QaE--A?