We’re proud to share that more than $5 billion in gross merchandise volume (GMV) has flowed through the Provi platform — a milestone that reinforces our role as a trusted digital partner connecting retailers, distributors, control states, and suppliers to drive growth across the total beverage industry. “Surpassing $5 billion in GMV is more than a milestone for Provi; it marks a turning point in how the beverage alcohol industry operates,” said Taylor Katzman, Founder and CEO of Provi. “Reaching this scale shows that digital collaboration isn’t just the future — it’s already creating measurable value for our partners.” Chris Swonger, President and CEO of the Distilled Spirits Council of the United States(DISCUS), added, “In an environment where category growth has leveled, digital innovation is emerging as a catalyst for renewed momentum. Industry partners like Provi are driving that momentum by improving cross-tier collaboration, operational discipline, and sustainable growth.” Provi’s platform connects all three tiers — streamlining product discovery and order communication for retailers, reducing admin work for distributors, empowering suppliers with scalable trade marketing tools, and helping control states strengthen operations and licensee connection through a unified, digital platform. Read the full press release here: https://lnkd.in/eMf64pSY