Profitero+

Winning in eCommerce requires more than internal alignment—they’re cultivating the right partnerships to get ahead. 🤝 According to the 2025 Benchmark, leaders are twice as likely to set specific goals and budgets for eComm into Joint Business Plans, co-creating assortment, media and promo strategies that span both shelf and screen. This is the “N” in our DNA Framework — Nurture Partnerships 🌟 Discover the partnerships driving industry leaders forward https://hubs.la/Q03V7GtK0

📣 Amazon #unBoxed brought a week full of announcements, demos and insights — and our Profitero+ experts Ethan Goodman, Caroline Ballard, Toby Heavenrich & Katie Wall were there to break it all down. Here are their top takeaways from the event: ✨ Full-funnel media is coming together – Amazon is unifying search and display reporting, giving brands a more connected view of their campaigns. ✨ AI-powered creative automation – Tools that pull from PDP content to automate media creative reinforce the importance of high-quality content at every touchpoint – not only to drive conversion when consumers arrive, but also to enhance AI-driven creative automation. ✨ Partnerships matter – From keynotes to guest sessions, the theme of collaboration and breaking down silos with agencies and ad partners was a key theme. ✨ Tech innovation keeps pace with consumer trends – From streaming sports to new content formats, Amazon continues to evolve its tech stack in line with how shoppers engage online. Want to win on Amazon and beyond? 🏆 Our team helps connect media, content, operations and strategy to drive growth. Learn more about how we help brands break down silos and turn traffic into conversion: https://hubs.ly/Q03V0DqL0

💡 Rufus and Search don't show the same shelf 👀 We’ve partnered with Mars United Commerce and our clients on an exciting research initiative to decode how Amazon’s Rufus chooses which products to recommend. And when we compared Rufus results with Amazon’s page-1 search results for the exact same prompts over a 2-month period, we uncovered two powerful findings: 🔹 Only 22% of products on page 1 of search also appeared in Rufus results ➡ Even high-ranking products aren’t guaranteed visibility. Rufus is extremely selective, surfacing only a small fraction of what Amazon’s algorithm ranks highest. 🔹 36% of products recommended by Rufus weren’t even on page 1 ➡ Rufus isn’t just echoing the search engine. It’s pulling in products outside page-1 visibility—suggesting it’s optimizing for perceived relevance, not just rank. But in these still early days of on-site agents, we don’t yet know how well Rufus’ recommendations convert a sale. For now, it sits somewhere between a guide and a gatekeeper — shaping what shoppers see without fully replacing search. As the popularity of AI assistants grows, it’s clear that getting on page 1 of search results is still necessary — but not enough. The goal is to build on SEO: 👉 Audit and maintain your online product catalog elements to ensure retail readiness 👉 Keep optimizing PDP content for search engine discoverability 👉 Make sure your PDP text-based content is clear, conversational, and touches on the most important shopper needs and questions. We’ll be sharing more findings soon — to uncover deeper patterns in how AI search is shaping commerce. Look for a partner that helps you anticipate — not react to — emerging trends in agentic commerce. 🔗 https://lnkd.in/eWNm6Pmh #Amazon #Rufus #Ecommerce #DigitalShelf #AIshopping #SEO #ContentOptimization #MarsUnitedCommerce #Profitero

🚀 Agentic Commerce is dominating headlines and reshaping the shopping journey—just in time for the holiday rush. 🛍️ ❄️ Join us for Agentic Commerce Now, a free, on-demand webinar where Publicis Groupe’s foremost commerce experts break down implications of major AI platforms directly incorporating shopping experiences—along with the growing number of retailers who’ve built (or are racing to build) their own. 💡 We’ll also tackle the biggest question we’re hearing right now: What should brands and retailers actually do about it? 🎤 Featuring: Mike Black, Jason Goldberg, Julia Miller and Kandi Arrington Pre-register to get notified when it’s live: https://lnkd.in/egagieUF Whether you're fully immersed in the Agentic Commerce revolution or just waking up to it, this session will arm you with answers, frameworks, and even better questions to help you navigate what’s happening right now.

💡 After a week at Amazon #unBoxed packed with announcements, insights and conversations with brands, our Profitero+ experts are sharing their top takeaways — breaking down the biggest shifts shaping the future of commerce and what brands can do to stay ahead in 2026. First up: Mike Black, Profitero+ CGO, shares how Amazon is leveraging agentic AI to automate and simplify its products and solutions, helping brands scale and be more efficient with full-funnel advertising that drives strong outcomes. His advice for getting ahead? 👉 Bridge the gap between traffic and conversion. With 44% of campaigns driving to products with suboptimal PDP content, optimizing your product pages is the fastest way to boost conversion and ROI. Discover strategies to boost your retail media ROI and get more from every ad dollar in our report 💰https://hubs.la/Q03T77lh0 Stay tuned as we share more perspectives from unBoxed! ⚡

Day 2 at Amazon Ads #unBoxed in Nashville, and the themes are clear: full-funnel approach remains front and center for brands, and AI 🤖 is the layer everyone’s exploring. At its core, full-funnel media, from awareness to purchase, only gets better when you harmonize traffic and conversion. Get harmonized to drive media efficiency: 📊 Harmonized insights 🛠️ Harmonized technology 🤝 Harmonized ways of working Stop by the Profitero+ booth D3 at #unBoxed to see how our team of experts can help bring it all together in your strategy.

The Profitero+ team is here in full force at #unBoxed 🤠 We’re excited to meet new faces and see familiar ones — stop by booth D3 today & tomorrow to see what’s new in digital commerce and talk through your challenges across content, media, and operations. Later this afternoon, be sure to join our Lightning Talk @ 2 PM on Finding Harmony: How to Bridge the Gap Between Traffic & Conversion to Maximize Media ROI, featuring Laura Dennis Hyland (BIC) and Mike Black (Profitero+) ⚡ And tonight — join us for drinks & a make-your-own custom cowboy hat station. The perfect pregame before UnBoxed After Dark 🍻🎸 https://lnkd.in/eYdZ5_zY.

💡Did you know Shelf Intelligent Media (SIM) doesn’t just integrate with Amazon DSP—it also connects with AMC custom audiences? 🎯 Here’s how it works: Shoppers who saw your Streaming TV ad twice—but didn’t purchase something like Cold & Flu Medicine or Cough Relief categories within 48 hours—are identified. 🔍 SIM then ensures your impressions are allocated where your brand has a competitive edge and where there’s a higher likelihood of cold & flu activity 🤒 Instead of spending dollars where your products are out of stock or your competitors are heavily discounting 💸, SIM dynamically shifts spend to regions where you can actually win the sale 🏆—maximizing relevance, performance and ROI. Interested in learning more? Connect with our experts this week at Amazon Ads #unBoxed at Booth D3! https://lnkd.in/eP9isBcm

🦃 Check out November’s edition of the Digital Shelf Digest! This month, we’re sharing our new eComm Org Benchmark Report, previewing where to find Profitero+ at Amazon unBoxed, why Profitero+ was named a digital shelf leader and Walmart x ChatGPT: What Brands Should Focus on Now. 📩 Subscribe via email: https://lnkd.in/eeYFpruw

Headed to Amazon Unboxed next week? The Profitero+ team can’t wait to see you! 🙌 From insights to networking and a little Music City fun 🎸, there are plenty of ways to connect with us: 💬 Meet our team of commerce experts at Booth D3 to discuss the latest trends and tackle your challenges across media, content and ops ⚡ Attend our Lightning Talk – 11/11 @ 2PM — Still treating traffic and conversion as separate battles? Discover the impact of harmonizing traffic and conversion to drive growth, break down silos, and unlock connected media and digital shelf strategies, featuring Mike Black & BIC. 🍻 Network Nashville-style with our partners Skai & Amazon Ads, RSVP here: https://lnkd.in/eQ5hGv2e