Today’s shopper journey isn’t linear; it’s layered. This new EMARKETER & Amazon Ads data reinforces what we see daily across CPG and retail: Shoppers don’t “see an ad - buy.” They discover, drift, compare, scroll, revisit, and finally convert when relevance meets consistency. The brands winning in fragmented markets do three things exceptionally well: -Connect media to shelf; ensuring digital influence carries into physical retail. -Match creative to context, because the same message doesn’t convert everywhere. -Use real shopper signals, not assumptions, to guide spend and activation. Fragmentation isn’t a barrier. It’s the new map. And brands that navigate it with precision will own the next decade of CPG growth.

Imagine having one brand pop up across dozens of moments in your day—shopping, delivery, voice-assistant, streaming, even your home. That brand becomes more than a company—it becomes a habit. Amazon did this. By being present across so many touch-points, it became familiar. And familiarity isn’t just comforting—it’s influential. In behavioural science, this is called the Mere Exposure Effect: repeated exposure, even if passive, tilts preference toward the known. 👉 Think: Could your brand show up more often in places your audience already is (without being intrusive)? #MereExposureEffect #BrandPresence #Amazon

Amazon is quietly building its next ad empire. Through Amazon DSP, advertisers can now reach audiences across Fire TV, Prime Video, and Alexa devices without big contracts or spend minimums. A new partnership with Roku extends that reach to more than 80 million connected TV households, and Amazon was just named a Leader in the 2025 IDC MarketScape for CTV Advertising Platforms. This is more than another ad product. It’s Amazon connecting streaming, shopping, and voice into one ecosystem. The public rollout is expected later this year, but early access results are already promising. #AmazonAds #ConnectedTV #DigitalAdvertising #StreamingTV #RetaiRewired Retail Rewired Hale.

💰 Amazon just turned ads into its next empire - pulling in $17.7B in Q3 alone. With AI-fueled tools, live sports, and a DSP that now spans Netflix to Spotify, the retail giant is proving it’s not just selling products... it’s selling attention. Read about it in State of Streaming 📺 [article linked below]

What is Google Demand Gen, and how can it help your business? Demand Gen & YouTube Video Campaigns... ✔️ Build a pipeline for tomorrow’s customers instead of only chasing today’s ✔️ Break the “lead ceiling” by creating demand earlier in the funnel ✔️ Allow you to own the biggest screen in the house: YouTube now reaches 150M+ U.S. adults on TV screens, beating Netflix, Hulu, and cable

The economics of FAST channels are shifting, challenging publishers to find the right balance between programmatic efficiency and the stability of direct sales. While automation drives scale, direct deals supported by transparent data and trusted partnerships, often deliver stronger, more predictable returns. At Fast TV, we see that a hybrid approach helps publishers sustain growth while maintaining control over both inventory and brand value #FASTChannels #CTV #ProgrammaticAdvertising #DirectSales #PublisherStrategy #FASTTV

Ever noticed how every “premium” platform costs around $20 a month? Netflix. YouTube Premium. ChatGPT Plus. Amazon Prime. Perplexity. Let's do the math of where I think the $20 a month number is coming from : 1. U.S. adults stream ~2 hours of CTV daily, with 8–12 minutes of ads per hour (~16–24 spots). 2. At a $35–$65 CPM, that’s about 1,200 ads/month × $50 / 1,000 ~ $50 gross value. 3. After fill-rates and platform cuts, the net effective value is ~$20–$25 per person per month — almost identical to what subscription tiers charge. So you either let advertisers pay for your time…or you pay to reclaim it. What do you think? I may be totally wrong here. #AdTech #AttentionEconomy #CTV #Streaming #PerformanceAdvertising

🚀 When global meets local: Amazon Prime Video now measured by AGF Videoforschung GmbH - using the same #certified, #comparable, and neutral methodology that underpins #TV #audience data in Germany. ⚡Why is this newsworthy? In most mature TV markets, inventory is traded based on market-wide #audiencemeasurement - systems run by independent, neutral, and transparent organisations. Mostly Joint Industry Committees (#JICs) that are supported, scrutinised, and governed by broadcasters, media agencies, and advertisers alike. 💡Today, viewers don’t distinguish between “TV” and “streaming.” They watch #local channels and "global platforms side by side. Local players have long invested in cross-platform solutions that reflect this reality - measuring both local and global video. ✅ That’s why it’s so encouraging to see more global streaming services joining these independent frameworks. 🌏 In Australia, Netflix partnered with OzTAM Pty Ltd to have its audience independently measured. 🇫🇷 In France, Netflix, Amazon, Paramount, YouTube, and The Walt Disney Company sit on Mediametrie’s Cross-Media Committee to advance cross-platform measurement. 🇬🇧 In the UK, Netflix signed up to Barb Audiences, reporting viewing data. Netflix, Amazon Prime Video, Disney+, and discover+ are also part of Barb’s Advanced Campaign Hub alongside broadcasters’ #VOD services and linear channels to enable the market with independent data to plan and optimise ad campaigns. With this move, Germany shows the way to create the conditions for uniform cross-media audience measurement. ✨To me the future of measurement isn’t about #competition between “TV” and “streaming.” It’s about #collaboration, #comparability, and #credibility - so advertisers can plan across all video, with one trusted #currency. Always in-tune, navigating with curiosity and Zeal. Kerstin Niederauer-Kopf really looking forward to congratulating you in person at the asi Conferences! Nils Gräf, Klaus-Peter Schulz, Susanne Kunz great to read your support. Nielsen GfK - An NIQ Company Great work done by Karen Halligan YANNICK CARRIOU Julien Rosanvallon Justin Sampson Jim Jarrett Luca Vannini and the teams behind!

A few weeks ago we hosted our first Connected TV (CTV) Workshop with leaders from egta, Amazon Ads, ProSiebenSat.1 Media SE.1, YouTube, RMB Regie Media Belge , Publitalia '80 and IAB UK. It was a productive afternoon focused on making CTV more transparent, measurable and ready for scale across Europe. Here are some of the key take aways 🚀 ➡️ Why it matters: CTV is one of the fastest‑growing channels and increasingly core to cross‑screen strategies. ➡️ Top challenges: fragmented ad‑tech, measurement and verification gaps, inconsistent definitions, and co‑viewing complexities. ➡️ Measurement needs: harmonised metrics (cost‑per‑reach, impressions/viewability, conversion and brand uplift) and better integration with brand/agency models. I am keen for continued collaboration and momentum— if you’re working in CTV and want to help shape the future please get in touch. Read more >>> https://lnkd.in/emkYrM3Z

Paulina Kott and Mislav Mijatovic recently joined IAB Europe's CTV Workshop in Brussels, contributing to the conversation on building a more transparent and standardised CTV ecosystem. Key topics included defining "must have" vs. "nice to have" metrics, integrating third-party verification, and creating educational resources for the entire industry. Building the future of CTV advertising requires industry-wide collaboration.