Transcript

We heard a lot from Amazon about new developments from from a media perspective. They talked about some of their new full funnel offerings, which I think are really exciting. They talked about some of the things that they're doing to bring lower funnel retail media a little bit closer together, for example, bringing, you know, search and display reporting into the same platform. And so you've got that on one hand and then from a content perspective we heard. Thought about creative automation and this notion that Amazon's tools, their AI tools are going to be again increasingly drawing content from PDF's and using that to automate media creative. So I think it just reinforced the importance of having great healthy content on PDP's drive conversion when people get there, but also to aid and some of this new age new AI creative automation capability. So I am all about the full funnel strategy that Amazon has released. Have a big focus that we have always had is to breakdown silos and I think the fact that Amazon ads and DSC are coming together is going to be huge for the marketplace. I think my single biggest take away from Unboxed is the theme of partnerships. Amazon, all their speakers and all of the guest speakers that got up on stage across the keynotes and events really focused in on the importance of partnerships, driving collaboration and breaking down silos as they worked with their external agencies, their thought partners, and their ad partners. My big take away is that, you know, it's really exciting to see how Amazon is continuing to innovate their tech stack just really in line with how consumers are evolving what they're, you know. See that streaming, they talked a lot about streaming sports versus kind of taking that off broadcast. Of course, the rise in AI, which I know everyone super excited about and new content formats across the board.