We’re thrilled to announce Peek has acquired ACME Technologies Inc. and Connect&GO, two ticketing platforms with incredible track records serving the most iconic cultural institutions and attractions. We’ve also raised $70M in funding to supercharge innovation. The best of online meets the best of onsite: we’re bringing together world-class innovation in online booking, ticketing, memberships, donations, point-of-sale, cashless RFID technology, onsite visitor tools, and much more. Our customers include thousands of the most sophisticated operators, such as MoMA, Whitney Museum, Seattle Aquarium, Bryant Park, Looping Group & Museum of Ice Cream. Watch what happens when three innovative companies unite with $70M in rocket fuel 🚀 Read more: http://bit.ly/4i9EVzP
Peek
Technology, Information and Internet
San Francisco, CA 19,198 followers
The Operating System for Experiences
About us
Peek is the operating system powering the experiences industry—from museums and attractions to tours and activities. With over $7B in bookings, Peek’s AI-powered platform has helped thousands of merchants to increase revenues, save time and deliver seamless guest experiences. Customers include MoMA, Whitney Museum, Seattle Aquarium, Bryant Park, Looping Group & Museum of Ice Cream. The company has raised over $150 million from institutional investors including Springcoast Partners, WestCap and Goldman Sachs Alternatives. Learn more at www.peek.com.
- Website
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https://www.peek.com
External link for Peek
- Industry
- Technology, Information and Internet
- Company size
- 201-500 employees
- Headquarters
- San Francisco, CA
- Type
- Privately Held
- Founded
- 2011
- Specialties
- Travel, Tours & Activities, Reservation Software, Technology and AI
Locations
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Primary
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535 Mission St
14th Floor
San Francisco, CA 94105, US
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111 Sego Lily Dr
#250
Sandy, UT 84070, US
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1201 3rd Ave
#19
Seattle, WA 98101, US
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524 Broadway
Floor 11
New York, NY 10012, US
Employees at Peek
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Todd Kimmel
Managing Partner of Montage Ventures
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Oskar Bruening
CTO & Founder at Peek
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David Clausen
Principal Software Engineer with a proven track record of leading high-impact initiatives. Expert in payment processing, data architecture, and…
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Alex D'Amico
People Leader, Change champion, start-up, hyper growth, ipo readiness.
Updates
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Great session at Arival today talking all things OCTO - Open Connectivity for Tours, Activities and Attractions, featuring Peek’s own Ben Smithart and co-founder Oskar Bruening! As OCTO members, and with Oskar serving on the Board of Directors, we’re honored to help advance OCTO’s mission: making connectivity easier and more efficient for the industry and helping operators connect with more customers seamlessly.
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Arival 2025 kicks off today in Washington DC! If you’re attending, be sure to visit us at our booth in the Networking Lounge, or reserve a meeting with our team here: http://bit.ly/42E5p6f
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On average, 8% of bookings are cancelled. With Peek Protect, Peek’s integrated booking protection, they don’t have to mean lost revenue: 1. Keep 100% of your revenue when protected bookings cancel 2. Boost guest confidence at checkout 3. Create a new revenue stream with commission from Peek Protect fees More flexibility for your guests. More revenue for you.
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Huge Congratulations to Angela Barbato, our VP of Product Management, for being named the “Woman Leader in Travel and Tourism – Corporate Individual” at the #IWTTFAwards by Women In Travel CIC Angela’s leadership is bold, focused and deeply impactful. From shaping our product roadmap to guiding cross-functional teams and building strong relationships with key partners, she has been instrumental in driving innovation and growth at Peek. Join us in celebrating this well-deserved recognition - congrats, Angela! We’re proud and grateful to have you on the team.
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Big news: our 2-way integration with Wherewolf is officially live! 📈 Powerful waivers that drive growth, boost reviews and support your marketing. This isn’t just a feature update, it’s a smarter, faster way to turn guest data into bookings, loyalty, and long-term success. From branded waivers to automated follow-ups, it’s built to help operators scale. Waivers just got a whole lot more powerful 🎯 👉 Learn more: https://lnkd.in/eiz3Y2Uz
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"I know exactly what’s coming for us for the day, and I can communicate that quickly and easily with my employees - so we are prepped and ready.” That’s how Erik Methot, GM at California Watersports, uses Peek’s AI-powered Daily Pulse feature to save time and keep his team aligned, ready to deliver great experiences on the water. From streamlined daily prep to improved communication, tools like Daily Pulse help activity operators like Erik stay ahead every single day. 🎥 Watch Erik’s full story below
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You drive thousands of guests to your site every day. But do you know which clicks turn into bookings? With Peek’s Google Tag Manager integration, you can track, measure, and optimize your marketing efforts without writing a single line of code. ✅ Track the full customer journey - from first click to confirmed booking ✅ Identify where guests drop off in the checkout flow ✅ Manage all your tags and pixels - no developer needed ✅ Connect to all your marketing & CRM tools in just a few clicks Whether you're running paid ads or testing new strategies, GTM makes it easier to measure ROI and optimize performance across all your campaigns. 📈 Track smarter. Launch faster. Convert better.
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Last week, Airbnb made waves by reimagining its popular Experiences platform in 650 cities across the globe. We're thrilled to announce that experience operators utilizing Peek Pro can now seamlessly manage their Airbnb listings with real-time synchronization of availability calendars, pricing updates, instant booking confirmations, and comprehensive inventory management - all through a seamless API connection that streamlines your business operations. We're focused on building the tools operators need to grow and leading the next wave of growth in experiences.
Yesterday we announced Airbnb Services, Experiences, and an all-new app. airbnb.com/release
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You’re not sitting at a desk. And your software shouldn’t be either. You're checking in guests on the dock, collecting waivers in the parking lot and keeping an eye on the numbers between errands. That’s why we built the Peek Pro App for operators: so you and your team can run the day, wherever you are. ✅ iPhone + iPad Ready: Full-featured apps, not just shrunken web versions ✅ Digital Waivers: Signed and synced instantly ✅ Kiosk Mode: Self-service, fast-moving, guest-friendly ✅ Homescreen Widgets: At-a-glance stats and shortcuts ✨ Now with smarter calendars, faster check-ins, and insights your team can actually act on - the latest update is now live in the App Store. 📲 Download or update the app today in the App Store: http://bit.ly/3RT6qBr
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