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Emerging CPG brands will soon have a rare chance to see their products face the ultimate heat test on “Hot Ones.” 🌶️ At NOSH Live Winter 2025, founders can pitch their hottest innovations directly to the team behind the hit YouTube series, opening a unique pathway from industry stage to viral spotlight. The new programming aims to spotlight bold flavors, differentiated storytelling and category-disrupting ideas — but not every brand will make the cut. From how products are evaluated to what this opportunity could mean for smaller players, the details signal a sharper focus on media exposure and cultural relevance for food and beverage upstarts. 🔥 https://lnkd.in/gdjp4Ck9 #NOSHLive #CPG #FoodAndBeverage #BrandBuilding #HotOnes #StartupBrands #FoodInnovation #ConsumerPackagedGoods

✨ We’re thrilled to welcome Kendall Dickieson, Founder, Flexible Creative to the speaker lineup at Nosh Live 2025, Dec. 4–5 in Marina del Rey, CA! Kendall built Flexible Creative from a one-woman consultancy into a go-to growth partner for emerging CPG brands, blending community-led storytelling with performance discipline. She’s helped founders turn scrappy experiments into measurable velocity, retail wins, and loyal fans that stick. Known for demystifying social and creator strategies, Kendall pushes food brands to test fast, learn faster, and build moats around customer love. 💥 She's part of a speaker lineup designed to reflect the community we serve: scrappy builders, rising operators, and thoughtful leaders navigating the real challenges of growing food brands today. 🌱 Nosh Live isn’t just a conference. It’s a meeting of the minds of the packaged food industry. Think strategic conversations, industry insights, and genuine connections that don’t end when the lights go down. 🎟️ Register now to access exclusive 1:1 meetings and sampling opportunities.  🗓️ December 4–5, 2025  📍 Marina del Rey, CA  🔗 Register: https://lnkd.in/gTu54F9Y  🌐 More Info: https://lnkd.in/ezxbgTF #NoshLive #CPG #FoodAndBeverage #FoodEntrepreneurs #BrandBuilding Monica Watrous | John Craven | Adrianne DeLuca | Jacqui Brugliera

Eat Just is taking its plant-based portfolio beyond eggs, quietly building national momentum for its new Just Meat Chicken and now landing a major rollout with Walmart. 🍗🌱 After a summer soft launch, the line has already secured placement in retailers including H-E-B, Giant, Hannaford, Albertsons United, Stop & Shop, Price Chopper, Bristol Farms, Mom’s Organic Market and Mother’s Market. This week, four SKUs — Original, Buffalo, Sesame Ginger and Chili Lime — are set to hit more than 3,000 Walmart locations, as the company targets a broader consumer base with a wheat- and soy-based chicken alternative boasting 18g of protein per serving. Against a backdrop of consolidation and strategic pivots in plant-based meat, Eat Just’s CEO outlines a straightforward strategy built on scale, trial and “earning trust” at shelf. https://lnkd.in/ghmrNUi8 #plantbased #altprotein #CPG #retaildistribution #foodtech #frozenfoods #Walmart #EatJust

From “Cowboy Cut” jerky to “Gut Happy” ferments, new product launches are zeroing in on protein, functionality and seasonal indulgence. 🛒 This week’s standout debuts include Archer’s 100% grass-fed Cowboy Cut Beef Jerky in three zero-sugar flavors, plus a full-scale brand refresh from Cleveland Kitchen that leans hard into probiotic transparency and approachable gut health. They’re joined by a slate of seasonal plays from Heinz, Mars, Death Wish Coffee Co., Bauducco and more that signal how brands are positioning for the holidays across center store and perimeter. Which of these launches hints at where shoppers are headed next? 👀 https://lnkd.in/gYBkYFvX #CPG #FoodAndBeverage #NewProducts #BetterForYou #GutHealth #SnackingTrends #HolidaySeason #RetailInnovation 🍫🥩

RXBAR is shrinking its signature clean-label promise into a new bite-size format, entering a fast-growing corner of the protein snack aisle. 🟤 Kellanova-owned RXBAR has launched a 2-SKU line of shelf-stable Protein Energy Bites, marking its first move beyond the classic bar. Positioned for “between meals or around workouts,” the multilayer snack balls feature chewy exteriors and creamy peanut butter centers, with Strawberry Peanut Butter and Dark Chocolate Peanut Butter varieties delivering up to 10 grams of protein per 2-count pouch. As RXBAR looks to build on double-digit sales growth and tap what it describes as “whitespace” in protein bites, the brand is betting its bar-equity can scale a segment that currently represents just 1% of the protein and wellness snack category. https://lnkd.in/gjT-Z38Z #CPG #betternutrition #proteinsnacks #RXBAR #snackinnovation #foodandbeverage #healthysnacking #packagedgoods 🍓💪

TiNDLE is exiting the U.S. to bet on private label plant-based meat in Europe — a sharp turn for one of alt-protein’s most closely watched startups. 🌍🥬 The Singapore-founded company will divest its U.S. operations and pivot to supplying unbranded plant-based proteins to retailers, food manufacturers and restaurant groups across Europe, citing a price-driven category and rising private label share. After rapid expansion in U.S. foodservice and retail — including Kroger placement and a national rollout at PLNT Burger — leadership now sees greater growth potential overseas, especially among younger consumers. How this move reshapes TiNDLE’s role in a crowded, struggling U.S. alt-meat market is only part of the story. https://lnkd.in/gKJDBamT #plantbased #altprotein #CPG #foodtech #privatelabel #meatalternatives #foodservice #Euromarket

Are America’s grocery carts undermining long-term health — or on the brink of a quiet reset? 🛒 A new nationwide analysis from FoodHealth Co. and NielsenIQ scored more than 200 billion grocery purchases from 70,000 U.S. households, finding the average FoodHealth Score at just 48.9 out of 100, well below the level tied to better long-term outcomes. Yet the data also suggests modest weekly swaps — think white bread for whole grain — could shift the national score by double digits. The report further identifies which categories are quietly getting healthier and which are falling behind, while its findings on SNAP users challenge a dominant political narrative around nutrition and government benefits. 📊🥦 https://lnkd.in/gykKW4x6 #CPG #grocery #foodandbeverage #nutritiontrends #betterforyou #SNAP #retaildata #foodpolicy

We’re officially two weeks away from Nosh Live, happening Dec 4–5 in L.A.! 🚨 This year’s speaker lineup brings together operators and experts from Khloud, Walmart, CVS Health, Archer Meat Snacks, HEATONIST, Jeni's Splendid Ice Creams and more. We'll be covering topics like food investing, hard-earned lessons, how to make the most of exposure, emerging health trends and how to succeed at Walmart and CVS. Alongside the sessions, you can expect great conversations, thoughtful connections, sampling, the Pitch Slam, Bootcamp, Elevator Talk and one-to-one meetings with retailers, investors and fellow operators! 📣 Time's running out and hundreds are already registered 🔗 Learn more + register: https://lnkd.in/ezxbgTF Monica Watrous | John Craven | Mike Schneider | Jacqui Brugliera

Three emerging better-for-you brands are putting fresh spins on snacking, holiday sides and candy — but how do their latest launches really stack up? 🌟 Nosh’s latest review roundup puts RIND’s new Granola Squares, Lentiful’s Thanksgiving Feast instant lentils and Better Sour’s Tart Cherry gummies under the microscope, examining everything from flavor execution and format to packaging, positioning and nutritional trade-offs. From a 1-lb. snackable granola bag that blurs the line between cereal and clusters, to a holiday-themed lentil cup aiming to reinvent stuffing, to a two-years-in-the-making gummy formula built for extra tart punch, each product makes distinct bets on where consumer tastes are headed. The team also digs into what might hold these launches back — including limited flavors, seasonal constraints and a bold design decision in gummy shape. https://lnkd.in/gYe_-X2Y #CPG #betterforyou #snacks #plantbased #confectionery #productreviews #foodinnovation #grocerytrends 🍒🥣

✨ We’re thrilled to welcome Scott Caras, Founder and President, Relentless Consumer Partners to the speaker lineup at Nosh Live 2025, Dec. 4–5 in Marina del Rey, CA! Scott Caras is an operator and investor with nearly 20 years of experience scaling consumer brands. Relentless Consumer Partners is an investment firm that partners with founders to build category-defining companies. Previously, he was a Managing Director at Breakaway Ventures and led M&A at Escalade Sports. An entrepreneur as well, Caras founded North Point Brands and continues to serve on its board. His investment portfolio includes Luke's Lobster, Actual Veggies, Grillo's Pickles, True Botanicals, and MTNTOUGH Fitness. He holds a degree from Bowdoin College and an MBA from UVA’s Darden School of Business. 💥 He's part of a speaker lineup designed to reflect the community we serve: scrappy builders, rising operators, and thoughtful leaders navigating the real challenges of growing food brands today. 🌱 Nosh Live isn’t just a conference. It’s a meeting of the minds of the packaged food industry. Think strategic conversations, industry insights, and genuine connections that don’t end when the lights go down. 🎟️ Register now to get access to exclusive 1:1 meetings, hotel discounts, and sampling opportunities.  🗓️ December 4–5, 2025  📍 Marina del Rey, CA  🔗 Register: https://lnkd.in/gTu54F9Y  🌐 More Info: https://lnkd.in/ezxbgTF #NoshLive #CPG #FoodAndBeverage Monica Watrous | John Craven | Mike Schneider | Jacqui Brugliera