Moloco

Want to know which ad network mix actually drives better ROAS for consumer apps? 🎧 On the recent Growth Masterminds episode, our Insights Lead, Tom Shadbolt joins Singular’s Gaston J. Laterza and John Koetsier to break down the findings from our consumer report, leveraging  both Singular and Sensor Tower data. They reveal how diversifying beyond the walled gardens is correlated with significantly higher ROAS, especially for non-gaming verticals like health & fitness and education, and what this means for your UA strategy. Tune in to learn how to rethink your channel mix and turn diversification into a real growth lever. ➡️ https://lnkd.in/g_G4PMZT

Check out Singular’s quarterly trend report and get exclusive insights from Moloco. The Q4 2025 report reveals how mobile marketers shifted strategy to survive the industry’s most expensive quarter — and still won. What’s inside: ✅ Global ad spend up +24% QoQ across both iOS and Android ✅ iOS CPIs soared +44% while installs dropped ✅ Retention spend delivered 3x higher ROI ✅ Retail: most expensive vertical globally ✅ Utilities: +110% installs, fastest-growing category ✅ TikTok, Apple Ads, and Moloco surged in ad share ✅ Gaming rebounded: Simulation and Match genres dominated Download the full report now and get exclusive insights from Moloco: https://hubs.li/Q03SL8f90

88% of app marketing budgets go to Google, Meta, TikTok & Apple. Do you know what most marketers are missing? Hint: Apps that diversified their channel mix saw +116% stronger ROAS. Watch this quick video from our Insights Senior Manager, Tom Shadbolt, to discover why the independent app ecosystem is the next frontier for app growth. 👇 📊 Download the full report for deeper insights: __https://lnkd.in/gDfa9N7h

Black Friday isn’t the finish line — it’s the turning point. As user engagement spikes and competition peaks, the decisions marketers make after this week often determine who ends Q4 on top. See how trends in spend, installs, and performance are shaping the rest of the season 🥧 🦃 🎁 🎄🕎🧧 Access the tool + explore the live dashboards now! ⬇️ https://lnkd.in/g4Rn2J3Z

If your growth flywheel is stuck, take a look at your retention strategy. A look at re-engagement by the numbers: 1 - Acquisition is tough work. And the attrition clock starts ticking quickly.  The majority of attrition occurs within the first 3 days. 2 - After 30 days, nearly half of all newly acquired users have uninstalled the app. 3 - Inactive users often don’t return organically. 72% of paying users don’t return after 7 days of inactivity. 4 - Bringing back dormant users is significantly cheaper than acquiring new ones, especially as UA costs rise.  Re-engagement campaigns cost 4X less per action than UA. And generate 896% higher ROAS. 5 - Sophisticated growth teams are investing in acquisition + retention. If we look at gaming, lifetime value in gaming apps is climbing, despite declining installs. D7 LTV is up 3%, D90 ARPPU is up 6%. Players come, and they’re given reasons to keep coming back. Re-engagement is more than marketing – it’s asset protection. Moloco’s AI identifies at-risk users at just the right times, reactivating lapsed users and keeping your flywheel humming. Re-engage. Reconnect. Reignite growth now.  Learn How → https://lnkd.in/gc5_SR-X

Our latest newsletter is live—packed with real results, live benchmarks, and what's working now. Get inside ShopBack's 15x growth across 8 markets, see how Walbi lifted revenue 24% by switching to ROAS optimization, and explore Xanh SM's playbook for doubling orders without discounts. Plus: our interactive 2025 holiday report updates weekly with real-time performance data you can filter by vertical, country, and OS. We're also hitting the road—catch us at SiGMA Rome, MAMA Dubai, Seamless Saudi Arabia, and APS Berlin this season.

Consumer app marketers are under pressure to grow efficiently. But expanding beyond Google and Meta feels overwhelming—too many platforms, too much noise—especially when you need scalable growth with confidence, not marginal gains. While marketing budgets concentrate in walled gardens, your users are engaging across millions of apps on the independent app ecosystem—where you're not reaching them yet. Brands who diversified saw up to 214% ROAS increases. 🚨 Find the users you've been missing: 3M apps, 2B daily users, one platform to reach them all. Moloco Ads, AI-powered app advertising reaching billions of daily users. Learn more ➡️ https://lnkd.in/g9TyvDWJ

The retail media sector is booming, but many retailers are struggling to monetize their valuable first party data. Legacy systems can't deliver the realtime, personalized experiences that modern consumers expect. I'm excited to share how Moloco and Google Cloud are tackling this challenge head on. By integrating Moloco's AI native platform with Google Cloud's Vertex AI Vector Search, we're moving beyond simple keyword matching to a new era of semantic understanding in advertising. This partnership allows for hyper personalized ad recommendations, creating a better experience for shoppers and driving real results for retailers. This collaboration is leveling the playing field, empowering retailers to build powerful, profitable advertising businesses without needing to build their own AI infrastructure from scratch. Thank you Moloco team Mingtian Ni and Imsung Choi for this partnership. There are lot of others who have made this possible: Eran Lewis, Sheryl Co, Yingxin Jiang Check out the full story in the latest Google Cloud blog post! https://lnkd.in/gxsASwUF #RetailMedia #AI #MachineLearning #GoogleCloud #VertexAI #VectorSearch #Personalization #AdTech #DigitalAdvertising

💡 As streaming surges, CTV (Connected TV) is rapidly becoming a key performance channel for mobile marketers. YouTube CTV viewership has surpassed YouTube on mobile, clearly showing that user attention is shifting toward CTV. At Moloco, we turn CTV into a performance-driven platform, optimized for KPIs like installs and in-app actions today, with ROAS optimization expanding. This is powered by our deep learning engine. Through our integration with Airbridge, we enable precise, unified measurement and analysis, including incrementality testing, and together we are building a high-performance CTV advertising ecosystem. 👩💻 Discover insights on CTV growth strategies and more: 👉 https://lnkd.in/g572DSDs

🚨LIVE WEBINAR 🚨 Smarter Re-Engagement: How Smart Strategies Drive Real ROI Join M+C Saatchi Performance, SplitMetrics, and Moloco as our New Business Agency Director, Arti Shah and industry leaders unpack how smarter creative, sharper targeting, and new measurement frameworks turn re-engagement from a cost center into a growth engine. In this webinar you’ll learn how to: ✅ Prove incrementality in a privacy-first world—without overspending. ✅ Identify the creative variables that drive return visits and conversions. ✅ Build re-engagement programs that strengthen LTV while eliminating waste. Speakers & Moderator: 🎙️ Moderator: Megan Price, Programmatic Strategy & Planning Director at M+C Saatchi Performance 🎤 Arti Shah, New Business Agency Director at Moloco 🎤 Justin Trieu, US Mobile Growth Lead at SplitMetrics 🎤 Josh Kirby, Programmatic Director at M+C Saatchi Performance 🗓 Thursday, 30 October 2025 | ⏰ 4:00 PM GMT 🔗 Register now to secure your spot: https://hubs.li/Q03NGgbm0 Can’t make it live? Register for on-demand access.