Sometimes I stop and look at what we’ve built, and it hits me how far Melbourne Jerky has come. What started as a simple idea to make real jerky, air-dried, full of flavour, no shortcuts, has turned into something people all over Australia are now getting behind. Every pack you see here is made with passion, persistence, and a bit of Aussie grit. From Texan Honey to Ghost Pepper & Honey, it’s all about crafting bold flavours that stand out and keep you coming back for more. Appreciate everyone who’s supported us along the way, from local markets to online orders and everything in between. You’re helping a small Indigenous-owned business grow one bite at a time. 👉 Check us out, Link in comments. #MelbourneJerky #IndigenousBusiness #AustralianMade #JerkyLovers #SupportLocal #Biltong #HighProteinSnack #SmallBusinessAustralia #EntrepreneurLife
About us
Humble beginnings: Matt and Michael started making beef jerky for family and friends in 2016 as a hobby. After tons of positive feedback, it promoted the idea of making this more than a hobby and brought us to where we are today. Our meat: Focusing on quality products, Melbourne Jerky uses only MSA grade meats. Meat Standards Australia (MSA) is a grading system developed to improve the supply of consistently high-quality meat to the beef consumer. MSA is a 'tenderness guaranteed' grading program that grades beef based on eating quality. The MSA system grades each muscle (cut) on eating quality, with regards to tenderness, juiciness, flavour and overall liking. Small steps, big goals Our mission is to provide a quality product to children, adults and families in the hopes that they will move away from nasty snacks to a wholesome nutritional snack alternative. A feel-good snack designed for good times and good health. We're also thinking big, with dreams to become not just a household name in Australia, but a globally know brand, ensuring we reach this ambitious goal using only sustainable meat and ingredient supply. Australian Owned and Operated Indigenous Business: As an indigenous-owned and operated business, Melbourne Jerky is proud of our heritage and commitment to quality. Our owner, Michael, a proud Gamilaraay man, ensures that we create the best Quality Beef Jerky for our clients.
- Website
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www.melbournejerky.com.au
External link for Melbourne Jerky
- Industry
- Food and Beverage Services
- Company size
- 2-10 employees
- Type
- Privately Held
- Founded
- 2022
- Specialties
- Meat and Beef Jerky
Employees at Melbourne Jerky
Updates
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Melbourne Jerky reposted this
Helping Food & Beverage Brands Reach New Buyers | Director, Fine Food Wholesalers | Connecting Suppliers with Ready-to-Buy Customers
Fine Food Wholesalers Directory advertiser Melbourne Jerky is as tender and tasty as you could want in a jerky. I know ... I've devoured a couple of packets! The stylish packaging and premium beef are just two more reasons to order some so you can see just how popular it will be with your customers.
First Nations Entrepreneur | Signal Maintenance Technician | Director, Melbourne Jerky and Spartan Mobile Security | Supply Nation Certified | Proud Gamilaraay Man
Fuelled by passion. Dried with purpose. When we started Melbourne Jerky, we wanted more than just great flavour, we wanted to create the perfect mix of premium beef, authentic recipes, and honest ingredients. Every batch is made right here in Australia, air-dried to perfection, and packed with flavour that hits hard. Whether you’re on site, on the road, or on an adventure, this is jerky done right. Melbourne Jerky #MelbourneJerky #AustralianMade #ProteinSnack #SmallBusiness #FoodInnovation
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Melbourne Jerky reposted this
First Nations Entrepreneur | Signal Maintenance Technician | Director, Melbourne Jerky and Spartan Mobile Security | Supply Nation Certified | Proud Gamilaraay Man
Fuelled by passion. Dried with purpose. When we started Melbourne Jerky, we wanted more than just great flavour, we wanted to create the perfect mix of premium beef, authentic recipes, and honest ingredients. Every batch is made right here in Australia, air-dried to perfection, and packed with flavour that hits hard. Whether you’re on site, on the road, or on an adventure, this is jerky done right. Melbourne Jerky #MelbourneJerky #AustralianMade #ProteinSnack #SmallBusiness #FoodInnovation
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“Melbourne Jerky Texan Honey has been recognised with the World Taste Award 2025 - Judged by the French Sensory Collective, a jury of 18 experts trained in sensory analysis. A mark of excellence and confidence, proudly earned.” Earning a Gold Medal! "Exceptional craftsmanship and remarkable balance set it apart in its category." The World Taste Award (WTA) is an international recognition of excellence and a French seal of quality. Each product is judged independently on its own merits, giving every entry a fair chance to shine. Evaluation is conducted by the French Sensory Collective, a jury of 18 French-trained experts who apply rigorous sensory analysis. The award celebrates excellence, inspires confidence, and provides clear guidance for consumers and trade. In 2025, 75 products from 21 countries were honoured, proving that outstanding taste knows no borders. #WorldTasteAward #BecauseTasteMatters #FrenchSealOfQuality #indigenousbusiness #beefjerky
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🖤💛❤️ Proud to Stand Alongside Incredible Indigenous Businesses. A big thank you to Coles Group for the opportunity to be part of Indigenous Business Month 2025 and for showcasing so many amazing Indigenous-owned brands. It’s inspiring to see large organisations walking the talk when it comes to “Strength Through Collaboration.” We’re proud to stand alongside such a talented group of Indigenous entrepreneurs, all creating real impact across Australia. #IndigenousBusinessMonth #IBM2025 #StrengthThroughCollaboration #MelbourneJerky #IndigenousBusiness #ProudlyIndigenousOwned #Coles #Community Sara Stuart
This October, Coles proudly celebrated Indigenous Business Month by welcoming a range of Indigenous businesses into our Store Support Centre in Tooronga. In line with this year’s theme, Strength Through Collaboration, we’re committed to creating meaningful partnerships that drive shared value. As one of Australia’s largest retailers, we’re focused on strengthening relationships with Indigenous businesses across our supply chain and communities. Thank you to all the incredible businesses who joined us and to our team members who showed up across the days. We’re proud to support Indigenous-led enterprise and continue building relationships that matter. Mt Yengo Wines | Talwali Coffee Roasters | Fiona Clarke Designs | Annette Sax | Haus of Dizzy | Lee Couch | CHANA ORLOFF | Melbourne Jerky | Jala Jala Treats | Ilan Style | Kinya Lerrk | Bnym Aboriginal Corporation | Key of Life Shop #IndigenousBusinessMonth #IBM2025 #StrengthThroughCollaboration
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Can not recommend PRINTING WITH PURPOSE any higher, they show true professionalism, and really get to know your personally, whilst making you feel part of the family, as well as creating superior products for you!
As we wrap up Indigenous Business Month, we’re proud to shine a light on more of the amazing Aboriginal businesses we’ve partnered with at Printing With Purpose. Each logo tells a story of culture, community, and resilience—and we’re honoured to be part of their journey. . #IndigenousBusinessMonth #FirstNationsBusiness #SupportIndigenous #StrongerTogether #PrintingWithPurpose #SupplyNation #Kinaway #NSWICC
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“Melbourne Jerky Ghostly Inferno has been recognised with the World Taste Award 2025 - Judged by the French Sensory Collective, a jury of 18 experts trained in sensory analysis. A mark of excellence and confidence, proudly earned.” Earning a Gold Medal! "Exceptional craftsmanship, balance, and distinguished quality set it apart." The World Taste Award (WTA) is an international recognition of excellence and a French seal of quality. Each product is judged independently on its own merits, giving every entry a fair chance to shine. Evaluation is conducted by the French Sensory Collective, a jury of 18 French-trained experts who apply rigorous sensory analysis. The award celebrates excellence, inspires confidence, and provides clear guidance for consumers and trade. In 2025, 75 products from 21 countries were honoured, proving that outstanding taste knows no borders. #WorldTasteAward #BecauseTasteMatters #FrenchSealOfQuality #indigenousbusiness #beefjerky
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Extremely proud of this achievement, Best seller, thanks to the help of Export Accelerator #amazon #amazonseller #amazonau
How did Melbourne Jerky go from zero to #1 Best Seller on Amazon Australia in just 90 days? When Melbourne Jerky approached us, they had no Amazon presence, no listings, and faced tough competition in the snacks category. We helped them launch with a structured three-phase strategy: 1. Foundation Building – Created keyword-rich listings, A+ Content, and a branded storefront to highlight their premium positioning. 2. Awareness & Traffic Generation – Ran targeted Sponsored Products and Sponsored Brands campaigns to capture competitor market share and reach more customers. 3. Conversion Optimisation – Enhanced product pages with lifestyle images, flavour storytelling, and cross-selling to boost order value and engagement. The results speak for themselves: 1. Sales jumped from AUD $119 → $5,358 in 60 days 2. Achieved #1 Best Seller status in their category 3. Optimised ACoS to 22% while driving strong organic growth Understand how our hands-on support and strategic planning helped Melbourne Jerky achieve Amazon Best Seller status quickly. Read the full story here: https://lnkd.in/gBcui8BT #AmazonAU #AmazonSellers
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“Melbourne Jerky Jalapeño has been recognised with the World Taste Award 2025 - Judged by the French Sensory Collective, a jury of 18 experts trained in sensory analysis. A mark of excellence and confidence, proudly earned.” Earning a Platinum Medal! The World Taste Award (WTA) is an international recognition of excellence and a French seal of quality. Each product is judged independently on its own merits, giving every entry a fair chance to shine. Evaluation is conducted by the French Sensory Collective, a jury of 18 French-trained experts who apply rigorous sensory analysis. The award celebrates excellence, inspires confidence, and provides clear guidance for consumers and trade. In 2025, 75 products from 21 countries were honoured, proving that outstanding taste knows no borders. #WorldTasteAward #BecauseTasteMatters #FrenchSealOfQuality
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Melbourne Jerky reposted this
How did Melbourne Jerky go from zero to #1 Best Seller on Amazon Australia in just 90 days? When Melbourne Jerky approached us, they had no Amazon presence, no listings, and faced tough competition in the snacks category. We helped them launch with a structured three-phase strategy: 1. Foundation Building – Created keyword-rich listings, A+ Content, and a branded storefront to highlight their premium positioning. 2. Awareness & Traffic Generation – Ran targeted Sponsored Products and Sponsored Brands campaigns to capture competitor market share and reach more customers. 3. Conversion Optimisation – Enhanced product pages with lifestyle images, flavour storytelling, and cross-selling to boost order value and engagement. The results speak for themselves: 1. Sales jumped from AUD $119 → $5,358 in 60 days 2. Achieved #1 Best Seller status in their category 3. Optimised ACoS to 22% while driving strong organic growth Understand how our hands-on support and strategic planning helped Melbourne Jerky achieve Amazon Best Seller status quickly. Read the full story here: https://lnkd.in/gBcui8BT #AmazonAU #AmazonSellers