Mars United Commerce

SVP of Ecommerce Tyrel Beutler was on the ground and in the sessions at unBoxed this month to learn how Amazon is adapting — and "agentivizing" — its extensive suite of solutions to make advertising more efficient and effective for brand partners. Learn which product announcements caught his attention and his take on what they mean for the future of retail media: https://lnkd.in/eb_iwbjg #Amazon #unBoxed #retailmedia

Amazon Ads’ unBoxed usually provides a glimpse into the future of digital commerce, since the new products unveiled at the annual event often signal the strategic direction that other ecommerce leaders will ultimately follow. Ethan Goodman, President of Digital Commerce, outlines four key themes he encountered at this year’s event (and yes, they all involve AI to some extent). https://lnkd.in/eXXkcmsR #unBoxed #Amazon #ecommerce

The "Agentic Commerce Now" webinar is live! Mars United’s Kandi Arrington and Julia Miller, along with Publicis Commerce subject matter experts Jason Goldberg and Mike Black, examine the impact that agentic AI is already having on shopper behavior, the ways in which retailers are responding, and the key steps brands must take to address this transformational trend in commerce. Check out the conversation here: https://lnkd.in/egagieUF #webinar #agenticcommerce #AI #agenticAI #holidayshopping

Ad spending in Canada is forecast to rise nearly 20% to C$3.7 billion in 2025 and capture about 20% of all digital advertising dollars, according to eMarketer. Retail media in Canada is no longer a choice — it’s a competitive imperative, and success depends on building the right strategy, infrastructure, and partnerships. The fall edition of Mars United's Retail Media Report Card Canada is here to help, with evaluations of nine leading platforms across 99 key performance areas. The choice is yours to download a copy here: https://lnkd.in/exnmrDJw #retailmedia #Canada #ecommerce #retail

With the holiday season in full swing, we have an early present for you: the gift of insights into agentic commerce. A panel of subject matter experts from Mars United and Publicis Commerce are pulling back the curtain on what brand and retail leaders need to know as we enter the first holiday season where shoppers will use agentic search engines. Starting Nov. 19, tune into our free, on-demand webinar to hear industry thought leaders Jason Goldberg, Kandi Arrington, Mike Black and Julia Miller examine the implications on search, product discovery and shopping from agentic AI platforms. They’ll also tackle the biggest question being asked: What should brands and retailers actually do about it? Register now to watch any time after the webinar is released on Nov. 19th. (We’ll send you a link and a notification): https://lnkd.in/egagieUF #webinar #agenticcommerce #AI #agenticAI #holidayshopping

Data remained a common thread across multiple sessions on the second day of the Path to Purchase Institute LIVE Conference & Expo in Schaumburg, IL, as on-stage conversations covered topics including retail media, contextual commerce, and agentic AI. From audience segmentation and targeting to personalization, real-time optimization, and measurement, speakers discussed various ways of utilizing data as a foundational driver of marketing activation. "Our approach to leveraging retailer data is to identify specific shopping occasions," said Kelly Spehar, Global Retail Media Strategy Director at Mars Snacking. "We're using the first-party data from Uber Eats or Instacart, [for example], to speak to those that are potentially planning for family movie night, and we want them to add on our products to build the basket. That's the personalization coming through the retailer data but still delivering that moment of happiness [we aim to inspire]." "We've mastered the basics regarding the right combination of onsite search and display, and we're reaching into offsite display using first-party data,” Spehar said. "In the social or conversational commerce space, we've done a lot with TikTok from a brand media perspective and are now embarking upon the commerce side, looking at TikTok Shop ... immediately delivering a commerce or conversion moment." #P2PILIVE #retailmedia #data #retail

Never mind Santa's elves. This holiday season marks the first time that U.S. shoppers will have a new assistant to help them check items off their shopping lists: agents on AI platforms. And commerce practitioners need to maintain their own lists as they try to keep pace with the flurry of platform launches and industry points of view that have been released in recent weeks. But the key question remains: How should brands and retailers respond? In the seasonal spirit of giving, Publicis Commerce would like to answer that question.   Starting Nov. 19, tune in to our free, on-demand webinar to hear Publicis Commerce subject matter experts Jason Goldberg, Kandi Arrington, Mike Black and Julia Miller examine the impact that agentic AI is already having on shopper behavior, the ways in which retailers are responding, and the key steps brands must take to address this transformational trend in commerce.    Pre-register now to watch any time after the webinar goes live on Nov. 19th. (We’ll send you a link and a notification): https://lnkd.in/egagieUF #PublicisCommerce #webinar #AgenticCommerce #AgenticAI

In-store retail media came to the forefront as a recurring theme during this morning’s kickoff sessions at the Path to Purchase Institute LIVE Conference & Expo in Schaumburg, IL. Speakers stressed the importance of failing forward and investing in test-and-learns to develop viable tactics on the one hand — while on the other hand underscoring the need to quickly get U.S. in-store retail media beyond the beta phase and build scalable, operational models.   “If we start to look at the future of in-store media, I think we're poised to have a huge growth opportunity within this space. What you'll see is at-shelf messaging being delivered that is much more data-driven,” said Kimberly Garner, Director of Shopper Marketing at The Coca-Cola Company.     “The consumer, more than ever, now has an expectation that you know them — you know what they're looking for and you're talking to them," Garner said. "Don't think of in-store POS or in-store media on an island. Think about how [to connect it] to your digital, your social, your out-of-home, and how you're creating a cohesive, 360-degree program that delivers on the expectations of today's consumer.” #P2PILIVE #retailmedia

We're on the ground at Amazon Unboxed in Nashville with our Publicis Commerce colleagues at Profitero+. Check out all the ways to connect with the team while you're there. (Smooth and safe travels, everyone.) And don't miss today's Lightning Talk at 2PM CT to hear Mike Black from Profitero+ and Laura Dennis Hyland from BIC discuss how to maximize media ROI by bridging the gap between traffic and conversion. We can't wait to see you! #AmazonUnboxed #ecommerce #ROI

Announcing Agentic Commerce Now—a free, on-demand webinar brought to you by Publicis Commerce. This will be the first holiday season with widespread shopping agents in play, thanks to platforms like OpenAI, as well as a wave of retailers building their own. Join Jason Goldberg, Julia Miller, Kandi Arrington, and Mike Black from Publicis Commerce as they unpack: • What’s really happening with Agentic AI + retail • How brands and retailers should adapt • What to watch for as shoppers, agents, and the holiday rush collide Pre-register now and watch any time after the webinar goes live on November 19th (we’ll send you a link and a notification). All you have to do is click a link and absorb the frameworks, foresight, and fuel you need to stay ahead in this new commerce reality. Pre-register here: https://lnkd.in/egagieUF Let’s make sense of what’s happening now (and next) and talk about what to watch for during the holiday shopping rush. #PublicisCommerce #AI #AgenticCommerce