Path to Purchase Institute

🩷 How to build brand love in the agentic era: https://lnkd.in/gF75u6iW As consumers increase their use of AI applications for shopping, brands need to work with their retailer partners to best meet them there, Kiri Masters said. Learn about product cards, the impact to retail media & more in this recap of Masters' session at P2PI LIVE & Expo! #ecommerce #ai  #RetailMediaBreakfastClub  #retailmedia

🟢 How BP drives retail media, category strategy: https://lnkd.in/gNPvyY98 Relevance, delivering value & being customer obsessed guides Derek Gaskins as bp enters a crowded retail media landscape. "If you can get just a couple more cents of profitability on any of the high-volume products that we sell, it is going to make a meaningful and transformational difference to your business," he said during his recent keynote at P2PI LIVE & Expo. See story above for a full recap of what Gaskins shared! ⬆️  

🔵 𝐂𝐡𝐨𝐛𝐚𝐧𝐢 𝐱 𝐀𝐥𝐛𝐞𝐫𝐭𝐬𝐨𝐧𝐬 𝐱 𝐍𝐁𝐂𝐔: https://lnkd.in/g4b-HeYE A pilot with Chobani anchored the launch of a closed-loop measurement capability for CTV advertising between Albertsons Media Collective and NBCUniversal. The March-June 2025 flight resulted in: $4.22 ROAS on premium CTV. +69% ROAS on-site versus benchmarks from previous campaign w/o CTV. +43% ROAS off-site vs. benchmarks. 1.9x lift in new-to-brand social engagement. +36% new-to-brand buyers offsite (YOY program comparison). #CTV  #retailmedia

Our Retail Media Summit Canada is back in Toronto for 2026! 🔥🇨🇦 Join us Feb. 10 at the Toronto Congress Center for a 1-day experience designed to help you connect and collaborate with influential minds in retail and advertising. With Environics Analytics & more to be announced! Missed out on last year? This highlight reel should help you decide to skip the FOMO and secure your spot ASAP. 𝐑𝐞𝐠𝐢𝐬𝐭𝐞𝐫 𝐡𝐞𝐫𝐞: https://lnkd.in/gTdAfv7R 𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐬𝐩𝐨𝐧𝐬𝐨𝐫: https://lnkd.in/gsKaAy6V #RetailMedia #RMSCanada #PathtoPurchaseInstitute

🎯 𝐓𝐚𝐫𝐠𝐞𝐭 𝐚𝐩𝐩 𝐢𝐧 𝐂𝐡𝐚𝐭𝐆𝐏𝐓: https://lnkd.in/gKpz3nnv Target & OpenAI have expanded their partnership to bring an AI-powered, conversational shopping experience directly into ChatGPT. It gives shoppers a curated path to discovery, basket-building & checkout across multiple fulfillment options. The moves signals how retailers are embedding AI not just in digital touchpoints, but across enterprise operations to enhance shopper experiences. #Target  #ai  #retail

🛒 HOW TO DRAW COST-CONSCIOUS SHOPPERS: https://lnkd.in/gbhB_26X Ryan Draude says leaning into a loyalty program has its benefits… ✔️ 𝘐𝘯𝘫𝘦𝘤𝘵 𝘷𝘢𝘭𝘶𝘦 𝘪𝘯 𝘦𝘷𝘦𝘳𝘺 𝘵𝘳𝘪𝘱. Giant Food made rewards easier to redeem, resulting in increased engagement. ✔️ 𝘍𝘰𝘳𝘮 𝘦𝘮𝘰𝘵𝘪𝘰𝘯𝘢𝘭 𝘤𝘰𝘯𝘯𝘦𝘤𝘵𝘪𝘰𝘯𝘴.  Focusing on health, for example, creates spaces to engage & strengthen the shopper relationship. ✔️ 𝘔𝘢𝘬𝘦 𝘪𝘵 𝘦𝘹𝘵𝘳𝘢 𝘳𝘦𝘸𝘢𝘳𝘥𝘪𝘯𝘨. A monthly target to unlock special offers or points turns into a fun quest – swaying shoppers to choose that store or banner. Read more in our story recapping Draude's P2PI LIVE presentation! 👆

👀 Influencers share what really works: https://lnkd.in/gCsGiUSX Join our Dec. 3 Learning Lab with Aliza Freud of SheSpeaks Inc.! In this interactive session, Aliza is joined by top creators who share firsthand how their sponsored campaigns turn engagement into measurable sales. 🔥 Insider tips • Rapid-fire do's & don'ts • Audience Q&A Attendees will gain practical strategies for selecting the right influencers, crafting content that converts & amplifying posts for maximum impact. ➡️ 𝐑𝐞𝐠𝐢𝐬𝐭𝐞𝐫: https://lnkd.in/g2cd7TWf

📌 Navigating retail media's expansion: https://lnkd.in/gKz28kTj Retail media has grown into streaming (ex. Netflix), connected TV & shoppable content — where discovery & commerce converge. As new formats reshape how consumers find & buy products, brands must evolve their strategies to stay ahead. Tune in Dec. 10 with Pacvue's Tommy Burton to learn: ✅ Emerging ad formats ✅ How leading brands test, measure & optimize performance ✅ What it means for planing & activation in 2026 Moderated by P2PI's Jackie Barba Register at link above! ⬆️

📈 𝐇𝐨𝐰 𝐂𝐨𝐜𝐚-𝐂𝐨𝐥𝐚 𝐠𝐫𝐞𝐰 𝐬𝐚𝐥𝐞𝐬 𝐚𝐭 𝐃𝐨𝐥𝐥𝐚𝐫 𝐆𝐞𝐧𝐞𝐫𝐚𝐥: https://lnkd.in/gUG-NZit The Coca-Cola Company works on its media with DG Media Network while teaming up with Vestcom on at-shelf tags. "Being able to partner with Vestcom has allowed us to optimize in-store in conjunction with Dollar General's planograms & their in-store priorities." – Kimberly Garner Our story above recaps Kim's discussion at P2PI LIVE & Expo with Vestcom’s Shachar (Shock) Torem & DGMN's Sean Tinnelly!

Come join my team! The Path to Purchase Institute is hiring an Associate Editor. This is a great opportunity to immerse yourself in the commerce marketing industry and receive editorial training and mentorship from a dedicated team. Reach out with any questions or referrals!