Our Chief Digital Officer, David Salama, chats with Loyalty360 about how we're delivering our Insomniacs a loyalty program that brings home our warm, delicious experience no matter where you order our cookies.
What does it take to turn a late-night cookie run into a loyal, thriving community? Our newest Leaders in Customer Loyalty: Brand Stories is now live — and this one dives deep into how Insomnia Cookies is doing exactly that. We spoke with David Salama, Chief Digital Officer, to explore how the brand is blending digital innovation, in-store experiences, and a redesigned loyalty program to create meaningful connections with its “Insomniacs.” Read the full story to see how Insomnia Cookies is transforming cravings into community. https://ow.ly/cgfl50XuJYI #CustomerLoyalty #LoyaltyPrograms #InsomniaCookies #CX #EmotionalLoyalty