ICYMI: Insomnia Cookies is the Official Cookie of the New York Knicks! Our CEO & Founder, Seth Berkowitz, went on GoodDay New York this morning to talk about the partnership with former New York Knicks player, John Sparks! Insomnia has officially opened in Madison Square Garden; perfect timing as the Knicks kick off their season tonight at home. We are so excited to partner with a team that has had amazing success over the last few years!🏀
Christian Endrigian - Huge W
Great move by Insomnia Cookies - strategic placement and brand synergy at its best.