Gong

WHEN THE PROSPECT SAYS TO CIRCLE BACK IN THE NEW YEAR January 1, 2026 at 12:01 AM:

4 WAYS TO PERSONALIZE YOUR NEXT EMAIL We analyzed 85M cold emails and found the 4 most common (and effective) ways top sellers personalize their outreach: 1️⃣ Individual-based Personalize to the person – their role, background, interests, or anything unique to them. 2️⃣ Company-based Reference what’s happening at their company: news, product launches, milestones, earnings, etc. 3️⃣ Activity-based Use intent or engagement signals – web visits, downloads, event attendance, or conversations with other stakeholders. (These leads are already warmer!) 4️⃣ Industry-based Show how you’ve helped similar companies – social proof, case studies, benchmarks, etc. Pro tip: If you’re using AI, combine 2–3 of these “flavors” in your prompt to craft ultra-relevant outreach. More personalization = more replies. Every time.

CONFIDENCE IS KEY And that’s exactly what Jeff Petersen (Head of Sales) and the LearnUpon team unlocked after switching to the Gong Revenue AI OS. (Oh – and they boosted forecast accuracy by 75% while they were at it.) The impact? ✅ Forecasts leadership actually trusts ✅ Real-time deal visibility ✅ Reps selling more, guessing less If predictable revenue is the goal, this story is your playbook. See the full case study here: https://lnkd.in/gXidkP6H

THE POWER OF RECOGNITION Want to motivate your team and supercharge productivity? According to our research, sellers who felt achievements were visible and recognized by their leaders were nearly TWICE as likely to exceed quota. So get in the habit of calling out the achievements of your reps. It strengthens your culture. Reinforces desired behaviors. AND boosts morale during challenging times. Celebrate the wins - a little act can go a long way.

BEST COLD CALL OPENER “How’ve you been?” We were surprised too (at first). It works because it’s a pattern interrupt. It breaks the normal cold call examples we’re taught to expect. Like the standard (and dreaded) question: “Can I have a minute of your time?” Instead of defaulting to “not interested,” they’ll hang on to your call just a little longer. Gong Labs data proves it. Cold calls using this opening line are 6.6x more successful in getting a meeting booked. Try it on your next call.

GONG 💜 DOCUSIGN Docusign is leveling up its revenue engine, and they’re choosing the Gong Revenue AI OS to make it happen. With Gong, Docusign will: ✅ Replicate winning outreach ✅ Understand buyer intent in real time ✅ Coach at scale across a global team ✅ Connect every signal to measurable growth A category leader choosing Revenue AI to fuel their next chapter. We love to see it. Welcome to the Gong family, Docusign. 🤝Big things ahead. See the full announcement here: https://lnkd.in/gjigBpmV

OBJECTION HANDLING 101 “Not interested” doesn’t always mean *no*. It just means your buyer hasn’t found the value… Yet. Remember: a strong answer to the wrong objection only makes the objection worse. Top sellers handle objections with questions, not monologues. Try this: mirror the last few words of your buyer’s sentence posed as a question. It triggers your buyer to elaborate, which helps you understand what’s really causing the objection. And it’ll turn their ‘not interested’ into an ‘okay, I’m listening’ in no time.

SEE AI BUILDER IN ACTION 🤯 Meet the newest agent in the Revenue AI OS – AI Builder. It turns your company’s data and winning strategies into ready-to-use content in seconds. Watch how Gong AE, Brian LaManna, uses it to build a competitive battlecard on the spot. No digging. No manual lift. Just instant, tailored content. And that’s just the start. Enablement assets, training materials, scripts… all grounded in what your buyers actually say. What will you build? 

WANT BIGGER DEALS? MULTI-THREAD. Multi-threading isn’t just a strategy—it’s the key to unlocking massive deal sizes. Here’s how it works: 1️⃣ Build a team of advocates. Engage stakeholders from across the organization – end-users, decision-makers, even legal. The more champions you have, the stronger your momentum. 2️⃣ Align early and often. Enterprise deals fall apart when internal teams aren’t aligned. Multi-threading ensures everyone is bought in at every stage. 3️⃣ Reinforce your value. Different stakeholders care about different things. Use multi-threading to tailor your value to each group and build trust across the board. Want to close 7-figure deals? Get more people involved. Early. Strategically. Consistently.

LEVELING UP Top-performing reps aren’t grinding harder. They’re learning faster. Here’s how: • They review their own calls like game tape • They steal the best talk tracks from top performers • They spot where deals stall – and fix it • They ask for coaching (and actually use it) With Gong, it’s not guesswork. You get real insights from real conversations – so you can move faster, sell smarter, and crush your number. Great reps aren’t born. They’re built. And you’re already on your way.