Founded by Jimmy Donaldson, aka MrBeast, Feastables is setting out to build the most engaging brand on the planet, bringing the games, stunts and spectacle MrBeast is known for to your doorstep and grocery aisle!
Last month I had the pleasure of chatting with Jason P. at THE GOODS about my role at Feastables 🍫 and how we bring our brand to life in-stores and online, and get it into the hands of our shoppers. We also spoke a bit on my career and shopper marketing in general - check out the article in the link below!
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https://lnkd.in/gqGhrUCP
🍫🥛🍬 To celebrate the launch of our new Chocolate Milk + Sour Strikes at 7-Eleven, we're giving away 711 XBOX Series S Consoles + Controllers through December 8th! Check it out here: https://fstbls.com/6n4c34
Here’s how fans can enter:
1️⃣ Buy any Feastables product at 7E (get 2x entries when they grab Milk or Sour Strikes)
2️⃣ Upload their receipt on our site
3️⃣ Enter for a chance to win!
Winners will be selected weekly, so keep an eye on social for winner shoutouts all month long.
No purchase necessary, must be 18+. See official rules here for complete details: https://fstbls.com/9xcioy
Erik McKee Joe WichserAnna PanMeghan Smith KohenBryan Waddell 🍫
I’ve had to explain the impact of our brand to more people that I can count. I have done this countless times to my own friends and family. This Halloween, we filled our bowl (and hooked up our friends and families) with Feastables and the explanations STOPPED. My family witnessed the hype of a viral creator brand and watched how a chocolate bar turned into a form of social currency. We became the house on the block that kids called their friends to come to. My grandma has handed out “the good candy” for 30+ years but had never seen the reactions from kids she got this year.
The future generation is incredibly plugged in. If you’re not plugged in with them, you’re already behind. I am fascinated by the younger generations and the concept of parasociality. 70% of teens saying they trust influencers more than regular celebrities. Gen Alpha spends 9+ hours a day on their screens. 82.7% of US marketers used influencers in their campaigns. The future is creator brands. All this to say, you don’t have to “get it” to see it. 👀
MrBeast Feastables | Sales Director Club + TGT | CPG New Business Development | Entrepreneur | Omni Channel Strategy | Demand Forecasting | CatMan | RGM | Amazon | Shopify | Real Estate l Accounting Degree
I help restaurant tech & hospitality leaders turn stories into sales.
Host of Restaurant Influencers & Digital Hospitality (71M+ views, 1,000+ interviews).
CEO, Cali BBQ Media | Owner, Cali BBQ.
🎃 2025 Halloween Observations: What It Tells Us About the Future of Experience, Branding, and Trust
This Halloween wasn’t just about candy. It was a masterclass in consumer behavior and brand storytelling.
1️⃣ Self-Service Wins:
Our neighborhood proved what restaurants and retail have been learning for years. People love autonomy. The “Take Your Own Candy” bowls outperformed live candy-givers by a mile. Convenience with trust beats transaction every time.
2️⃣ Branding Is Everything:
Kids weren’t just excited for chocolate. They were losing their minds over Feastables by MrBeast. That’s not about sugar. It’s about story. Brand power that’s earned through authenticity and constant engagement.
3️⃣ Culture Drives Attention:
The most popular costume was Rumi from K-Pop Demon Hunters, a global character born on YouTube, scaled through Netflix, and cemented by fandom. The next generation doesn’t follow channels. They follow creators and stories.
💡 The takeaway for hospitality, tech, and media:
Trust, convenience, and storytelling are merging into one expectation. Whether it’s a candy bowl, a digital order, or a brand campaign, the audience wants to be part of the story, not sold to.
Be the show, not the commercial.
#branding#storytelling#kiosks#restaurants
This morning, Chicagoans woke up to a special CBS news segment featuring World Business Chicago CMO Caroline Dettman — with a uniquely sweet message: America’s candy economy is powered by Chicago.
Chicago’s influence on the candy world is unmatched — many of the most beloved brands were born, built, or now headquartered here:
🍫 Ferrero — Maker of Ferrero Rocher, Baby Ruth, Butterfinger and more, Ferrero has expanded its North American headquarters in Chicago, strengthening the city’s status as the capital of candy.
🍫 Ferrara – Founded in Chicago’s Little Italy in 1908, Ferrara gave the world Red Hots, Lemonheads, and Atomic Fireballs — and today continues to delight with Trolli, Nerds, and Laffy Taffy.
🍫 Mars – From Skittles, Snickers, M&M’s and more, Mars’ Chicago legacy continues with new ventures like Hotel Chocolat, expanding its U.S. presence from its Chicago base.
🍫 Brach's Confectioners – Once producing over four million pounds of candy weekly, Brach’s revolutionized wrapping technology and remains a Halloween staple thanks to Candy Corn.
🍫 Tootsie Roll Industries – Producing 64 million Tootsie Rolls daily, this Chicago icon is led by Ellen Rubin Gordon, one of the first women to helm a NYSE-traded company.
🍫 Frango Mints – Once a Marshall Field’s exclusive, now owned by another local favorite, Garrett Popcorn Shops.
🍫 Garrett Popcorn Shops® – Home of the world-famous Chicago Mix — caramel and cheese corn in perfect harmony.
🍫 Mondelēz International – With its global HQ in Chicago, Mondelēz continues to shape the future of snacking with brands like Oreo, Ritz, Swedish Fish, and Sour Patch Kids.
🍫 HARIBO of America, Inc. – Maker of the iconic Goldbears, HARIBO’s U.S. home is in Rosemont, Illinois — continuing a century-long tradition of delighting candy lovers.
🍫 Feastables – One of America’s fastest-growing startups, co-founded by creator and entrepreneur MrBeast, proudly calls Chicago home.
From classic favorites to modern disruptors alike, Chicago’s candy makers keep America’s sweet tooth satisfied — and our economy growing.
