AG1

Good days start with good mornings. Whether it’s a quiet hike, a few moments of meditation, or an early morning run, morning gives us all a chance to focus on the day ahead. We brought together AG1 Morning People from across the world to put our morning spin on the beloved story “Goodnight Moon” originally written by Margaret Wise Brown. Narrated by the legendary, award-winning producer Rick Rubin and directed by Britton Caillouette, the film features 28 AG1 morning people: 🚴Cyclist Matthew Sims 🎾Tennis World Champion Sloane Stephens  🏄3x World Champion Surfer Mick Fanning  🏌️World Champion Golfer Cam Smith and the Rippers  🏉Rugby World Cup Champion and England kicker Zoe Harrison  🪂World Champion Skydiver Eliana Rodriguez and her team  🏃Mammoth Track Club  ⛷️Alpinist and Skier Christina Lustenberger  ⛰️The First Double Above-Knee Amputee to Climb Mount Everest Hari Budha Magar MBE FRGS  ⛵Sailing La Vagabonde  🏜️Hike Clerb  🏃Runners Dave and Cecilia Hashim and baby Roman  🏃Marathoner and Running Coach Knox Robinson 🏃Runner Austin Ben Smith 🏃Runner, Fitness Trainer, & Coach Emily Eckstein Thank you to our AG1 Morning People, HarperCollins, the Margaret Wise Brown and Clement Hurd Estates, and Rick Rubin for helping to bring this to life.

Our team recently joined leading scientists, clinicians, and innovators at the UC Davis GLP-1 Discovery Forum, a two-day event focused on how advances in metabolic health are shaping the future of nutrition. Our CEO Kat Cole, Chief Science & Nutrition Officer Dr. Ralph Esposito, and Senior Researcher Caitlyn Edwards, PhD, RDN represented AG1 as part of our growing partnership with the Innovation Institute for Food & Health, UC Davis. “I don’t think there’s been a class of drugs in my lifetime that is as transformative as what we’re seeing now. That calls for deep humility and a ton of curiosity. It’s why we’re partnering with UC Davis and the Institute. To continue funding research and innovation, and to inform how we advance in an era where a product like ours was almost built for this moment.” - Kat Cole, CEO https://lnkd.in/gj9EtBm3

When we reimagined what a Name, Image, and Likeness (NIL) deal could look like, we asked a simple question: What if the next generation of “high performers" weren’t athletes, but scientists?

AG1 is proud to introduce Nutrition In Labs (NIL) endorsement deals with three rising researchers to support their work and the future of health research. NIL (Name, Image, and Likeness) deals with athlete sponsorships often take center stage, and we believe in backing research that moves science forward. That requires not only offering high-quality products backed by research but also investing in the very people who are defining what we know tomorrow. Featuring: 🔬 Florida State University Masters Student Hannah Eberhardt 🔬 Brigham & Woman’s Hospital Research Assistant Chidera Ejikeme 🔬 UC Davis Post-doctoral Fellow Dr. Margaret Hilliard Learn more their work here: https://lnkd.in/gt6Y4Jdr

Science is at the heart of everything we do to empower people to take ownership of their health. That’s why we’re proud to announce a partnership with UC Davis, one of the world’s leading research universities at the intersection of nutrition, health, and innovation. Together with UC Davis and its Innovation Institute for Food & Health, UC Davis, we’ll explore new frontiers at the cross-section of nutrition and metabolic health.  This partnership builds on AG1’s extensive body of nutrition research and expands on our continued investment in discovery research and thought-leadership through collaborations with top institutions and accredited universities. Learn more about our strategic partnership with UC Davis here: https://lnkd.in/grrFriEw

🔬 AG1 Research Spotlight 🔬 AG1’s Senior Research Scientist, Dr. Trevor Kirby, Ph.D., recently presented new findings at the American Physiology Summit, and now we're sharing them with you. AG1’s newest synbiotic formulation (one that contains probiotics and prebiotics) was shown to support gut and immune health. In a controlled SHIME® model study, using a lab model of the human gut and real human gut microbiota, AG1 was compared to a multi-strain probiotic and a control. You can learn more about this AG1 study here: https://lnkd.in/gNXRPCdp and broadly about AG1’s approach to research at https://lnkd.in/g9drBTZn We’re proud to advance scientific innovation and contribute to the growing evidence of how synbiotics play a critical role in optimizing gut health. #innovation #synbiotics #gutmicrobiome

From day one, our mission has been to empower people to take ownership of their health through the daily Foundational Nutrition of AG1. Along the way, thousands of customer conversations made it clear: this was only the beginning. Today, we’re launching AGZ - a melatonin-free nightly drink that helps you wind down and rest up. AGZ’s high-quality, clinically-studied key ingredients at amounts backed by research, including Magtein® magnesium L-threonate, saffron, ashwagandha, L-theanine and valerian, work together to support each of the three stages of sleep: from a relaxing wind-down, to impactful rest, to a refreshing wake-up. Think of AGZ as the evening book-end to your AG1 morning routine. AGZ comes in three flavors: Mixed Berry, Chocolate and Chocolate Mint, with no added sugar or artificial sweeteners. It is available exclusively on drinkagz.com in the U.S. 

Today’s the day many of you have been waiting for - or didn’t realize you were until now. AG1 Next Gen is no longer one-flavor-fits-all!   Introducing three new AG1 Next Gen flavors: Tropical, Citrus and Berry. Clinically-backed and now more flavor-packed in our most advanced formula yet, with upgraded probiotics, enhanced methylated B vitamin and added vitamins and minerals. Here’s a “taste” of what to expect: 🌴 Tropical is sweet, vibrant and fruity and tastes like papaya and passion fruit. 🍋 Citrus has a tangy flavor and blends the taste of lemon and orange.  🍓 Berry is subtly sweet and tastes like blueberries and strawberries. All flavors, including Original, are now available exclusively at drinkAG1.com in the U.S. and Canada. What flavor are you?

This morning our CEO Kat Cole appeared on CNBC Squawk Box to announce AG1’s first step into brick and mortar with Costco in the U.S. This marks AG1’s first major channel expansion into retail, and represents our commitment to increasing availability for customers beyond our direct-to-consumer business.   “[We have a] beautiful business, a 600 million profitable business with one product, one channel - we’ve only sold one thing for fifteen years - and now today we’re announcing stepping nationally into retail for the first time at Costco.” - Kat Cole Kat also discussed AG1’s growth and continued innovation including the news of AGZ, AG1’s first all-new product innovation coming later this summer in North America, and AG1 Next Gen – our most advanced, clinically-backed formula yet with upgraded probiotics, an enhanced B vitamin complex, and added vitamins and minerals – exclusively available on drinkag1.com. Thank you Andrew Ross Sorkin and Joe Kernen for the conversation. https://lnkd.in/g5eg8s8J

Big News! Fifteen Years After Hitting the Market With Its Signature Greens, AG1 Is Launching a Sleep Supplement. “We’re still about foundational health. AG1 is nutrients and gut health. AGZ is rest and restoration,” (Kat) Cole said. “For years, we have heard our customer conversations that foundational nutrition is just the beginning and to have an even greater impact, we’re expanding into new areas of foundational health.” Thank you Emily Burns and WWD for being the first to share our news. Read the full article and interview with Kat Cole here: https://lnkd.in/getBjB7s Join the waitlist at drinkag1.com/agz.