Wednesday goth. Bridgerton glam. Halloween chaos. 👻 This season for NYX Professional Makeup we brought the full spectrum of Halloween-inspired beauty to life, from moody looks to quick and easy hacks all designed to turn heads and stop scrolls. We even took the glam offline with an IRL movie night at Rooftop Cinema Club! 75M views + 875K engagements later… consider Halloween served! 🖤 #beautymarketing #beautycampain #socialmediamarketing
Artisan Council
Advertising Services
New York, NY 21,485 followers
Boutique Social Media Marketing, specializing in Beauty.
About us
Artisan Council, a boutique marketing agency based in Soho New York, was established in early 2013 after discovering a void in the social media and strategy spheres. ArtCo is a collective of young professionals with a history that stems from the world's leading social and content verticals; music, fashion & online start-ups; professionals who value attention-to-detail and rapid growth. Our experience & clients include the world's biggest artists, cutting edge fashion brands, and the fastest growing start-ups in the US today. Artisan Council’s mission and journey is to create products and solutions that will answer, entertain, and satisfy your strategic needs of today and tomorrow. Based out of New York City, with clients across the US, Australia & the UK, our team of highly dynamic innovators have helped Artisan Council become one of the most sought after solutions in the digital marketing spaces today. To find out more about Artisan Council and the services we provide, please email info@artisancouncil.com.
- Website
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http://artisancouncil.com
External link for Artisan Council
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2013
- Specialties
- Digital Strategy, Social Media Strategy, Influencer Marketing, Community Management, Website & App Development, Email Marketing, User Acquisition, Social PR, Content Creation, Marketing Automation, Partnerships, and Analysis & Reporting
Locations
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Primary
Get directions
135 Grand St
New York, NY 10013, US
Employees at Artisan Council
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Adam Caplan
Neurotech Investor at Jumpspace Ventures
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Leilani Williams
Managing Director & Senior Partner at Artisan Council
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Jackie Zischang
Growth and Performance Marketer | Paid Social Marketer | Performance Creative Strategist | Paid Media Specialist | DTC Ecommerce - Shopify |…
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Madelin Newman
Partner and Group Strategy and Account Director at Artisan Council
Updates
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A Halloween so good, even the algorithm screamed. 👻 ✨ 2025 brought back the fun - and the fear - to branded content. From eerie TikTok sitcoms to full-blown horror films, brands embraced storytelling and production value like never before. As Ad Age's Tim Nudd put it, “This year’s crop of Halloween brand campaigns has been nothing short of thrilling.” And we couldn’t agree more. This season proved that when creativity leads, engagement follows. Watch the spookiest, smartest brand campaigns haunting feeds this year. 📲 #HalloweenCampaigns #CultureFirst #CreativeExcellence #ArtisanCouncil #SocialMediaMarketing
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There’s a secret psychology behind making your product look and feel good enough to eat. We explore how texture content and “little treat” culture has collided for marketing that is effective, multi-sensory, and ultimately, delicious. #socialmediamarketing #sensorymarketing #littlesweettreat #socialagency
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Don’t sleep on good sleep! 😉💤 For Blueair, launching their new Sleep Collection meant elevating what bedtime could be. By partnering with creators and communities passionate about sleep quality and wellness, we made air quality the ultimate sleep essential — and the secret to sweeter dreams.🌙 #AgencyWork #Blueair #CampaignLaunch #BetterSleep
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Making mom (and the internet) proud 🫶 A community and culture-first win for NYX Professional Makeup, GUT, & Artisan Council - named by Ad Age as one of the Top 5 Brand TikToks right now.
This installment of Ad Age’s expanded “Creativity Top 5” series looks at the best TikTok videos posted by brands over the past several weeks. In this month’s lineup: NYX joins the surge of brands rushing to partner with a fan-favorite “Love Island USA” couple, Brita becomes the latest bizarre brand on TikTok and more.
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The girls that get it, get it 💄 Round two of Maybelline New York's What’s In Your Bag? series featuring the hilarious Erika Priscilla, reminding us why we’ll never leave the house with just one lippie (and a pair of tiny hands). 💋 #SocialMediaMarketing #InfluencerMarketing #BeautyCampaign #ArtisanCouncil #Maybelline #WhatsInMyBag Couldn’t have done it without this crew 👇 Creative Director, Artisan Council: Amber Sakis Senior Producer, Artisan Council: Corey Cano Art Director, Artisan Council: Tia Socci Production Coordinator, Artisan Council: Laureano Figueroa Director, Social Content & Strategy, Maybelline: Amanda Hoo Senior Marketing Manager, Maybelline: Blair Burke Director, Influencer and Advocacy, Maybelline Brand Engagement: Val Navarro Junior Marketing Associate, Maybelline Brand Engagement: Milan Sakhrani Talent: Erika Priscilla Director: Brent Campanelli DP: Mitchell Perrin 1st AC: Davide Sorassio 2nd AC: Ben Harris 2nd Cam Op: Robert Newman Camera PA: Simone Durando PD: Bijan Souri Prop Stylist: Perry Powell DIT: Albie Sheridan VTR: Jon Osterman Sound: Simon Guzman Edit: Samuel Martin 1st AD: Erik Bagger Key Grip: Jared Hermann Gaffer: Omar Nasr Best Boy Electric: Max Maluso Electrician: Josh Sheehan Electrician: Darria Martin Best Boy Grip: Dan Connelly Grip: Kevin O'Donnell Grip: Jake Caiola G&E Driver: John Reeves Wardrobe: Amber Rana Makeup Artist: Taylor Fitzgerald Hair: Olivia Halpin HMU: Elaina Karras HMU Assist: Marcella Pagliara PA 1: Nico Reh PA 2: Cisco Lopez
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Our latest CTV spot for Good Eat'n debuted across Disney+ and Hulu, featuring the one and only Chris Paul, to celebrate the brand’s launch at Walmart 🔥 We combined existing Chris Paul footage, dynamic product visuals, and collage-style edits with his voiceover to create a spot that delivers TikTok-native energy while maintaining the polish expected for CTV. #GoodEatn #ChrisPaul #Walmart #CTV #DigitalAdvertising #CreativeStrategy #ArtisanCouncil
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Building community isn’t just about showing up in the comments... it’s about creating real conversations. ✨At Artisan Council, we’re all about turning social followers into engaged, brand loyalists. Tools like Manychat help brands turn everyday comments into stronger connections and real conversions. Here’s how we’re working with partners Blueair, Eyebuydirect, and West Virginia Department of Tourism to bring this to life in the comments section. 👉 #ArtisanCouncil #SocialStrategy #Community
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What does back-to-school season look like in NYC? 🍎👓 For Eyebuydirect, it meant a pop-up café that had the city stopping by for FREE coffee and FREE frames. We built the hype with wheatpasting content, eye-catching signage across the city and on-the-ground interviews with attendees. The energy paid off with a line wrapped around the block. Guests enjoyed FREE coffee, FREE blue light glasses, FREE Girls Crew charms and an exclusive first look at Eyebuydirect’s newest Back to You collection! Talk about the perfect kickoff to the new season. 📚🍂
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La Roche-Posay USA x Law Roach = a 50th anniversary campaign that made headlines and had the comments section buzzing. 🩵 #LaRochePosay #BeautyMarketing #CampaignLaunch #PressCoverage