AppFolio

Had a blast chatting with Lisa Horner (CMO at AppFolio) - LIVE at the FUTURE Conference last month. We got into what actually works in property management marketing right now... cutting through AI hype, staying close to customers, and why branding starts with asking “Who are we, and what do we care about?” Check it out (full episode on YouTube, Spotify, and Apple). YT: https://lnkd.in/es8ewhJU

Want to drive labor efficiency? Don’t focus on cutting costs. The real key to driving sustainable labor efficiency in your PM organization is an obsession with value creation. That looks like asking a very powerful question: How can we equip our teams to create the most value for the owners and residents we serve? This is the thrust behind the PM Operations standards. And it’s also a message that came through loud and clear at AppFolio’s recent FUTURE Conference and their Real Estate Performance Management (RPM) model. It captures this way of thinking really well - an operating approach that helps companies create leverage, get out of the weeds, and shift from reactive to proactive: https://bit.ly/3WCO75L It’s about building operations where efficiency isn’t a synonym for “doing more with less,” but a reflection of how effective teams create value for the people who matter most. Check out my friend and partner Daniel Craig talking about this from the FUTURECast stage!

We’re live! Pynwheel × AppFolio. Property managers can now implement Pynwheel’s interactive site map and touring experiences through the AppFolio Stack™ Marketplace! Learn more: https://lnkd.in/g8tXDVdC Book a demo: https://lnkd.in/gTPX9DGx #multifamily #proptech #leasing #appfolio

You're losing REAL NOI every month because your on site team is stuck putting out the same fires every day. I just spent 30 minutes with Cat Allday, Head of Product at AppFolio, and she showed me why most multifamily operators are approaching AI completely backwards. Here's the problem: You know AI could help. But between the buzzwords, the "mystery meat" solutions, and your already-bloated tech stack... you've done nothing. And I get it—where do you even start? Meanwhile: - Your maintenance team is buried in service requests they can't get to - Your leasing agents are playing phone tag instead of touring - Your reputation score is bleeding because response times are slow - Your NOI is suffering because you're staffed for chaos, not performance Cat introduced me to something different: AppFolio's "Performers"—system-native AI agents that handle the mundane, manual work 24/7 so your team can actually do what they're good at: building relationships and closing leases. Not bolt-on. Not another login. Not more stack bloat. These agents live inside your existing system and take over tasks like: -Answering repetitive resident questions at 2 AM -Routing maintenance requests to the right person -Following up on leads while your team sleeps The result? Your people do high-value work. Your residents get instant responses. Your NOI stops leaking. If you're a mid-market operator who knows AI matters but feels overwhelmed by where to start, this conversation will save you months of confusion. 30 minutes. Real talk. No mystery meat. https://lnkd.in/gmKxAi5N

The first episode of The Community Builders Podcast with Marcy Campbell is now LIVE. We had a great time chatting, and below are some topics we covered: - AI and automation in property management - Appfolio’s partner ecosystem - A day in the life of a CRO - Sales and customer success strategies - Leadership and company culture - One of the most challenging conversations of her career - How to maintain a strong company culture - Hiring the right people with similar values - Lessons from failed revenue initiatives - Effective change management strategies - Leveraging AI for business efficiency - Market trends influencing AppFolio Thank you for checking it out, and thank you, AppFolio, for the opportunity to record this at FUTURE. Learn about how AppFolio can accelerate growth in your business here: https://bit.ly/3WCO75L A link to the episode will be in the comments. Cheers!