A New Era of Real Estate Performance
The longstanding approach to property management is holding our industry back, and we’ve reached a tipping point. The focus on completing endless tasks and chasing efficiency gains is no longer enough in today’s competitive market. Success today rests on delivering true performance.
We gathered thousands of real estate professionals, experts and innovators in San Diego last month at FUTURE 2025 to discuss this new imperative for the industry. The message was clear:
🧭 It’s time for a new industry paradigm.
The future calls for elevating the property manager to a performance manager. This shift demands strategic thinking, big-picture insights, and a deliberate transformation in how businesses operate – what we at AppFolio call Real Estate Performance Management (RPM).
Read on to hear from AppFolio leaders about the next evolution in property management.
What is Real Performance?
Real Performance is the symbiotic state where everyone — businesses, residents, investors, and owners — truly wins. It’s about creating value for the entire ecosystem. We’re stepping into this future with the AppFolio Performance Platform and redefining what it means to win in property management.
5 Shifts Defining the Next Era of Real Estate
Efficiency alone is not solving our industry’s challenges. Property management teams still spend an average of 40% of their time on busy work. The new playbook requires a shift from managing tasks to managing outcomes.
On the Ground at FUTURE 2025
Watch highlights from three days of ideas, innovation and connection at FUTURE 2025: The Real Estate Conference by AppFolio.
What We’re Hearing
What AppFolio leaders are saying about the future of the industry 👇
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