Optimization

Make The Most of Your Ad Spend: Ad campaigns make do-overs harder, either hitting or missing your KPIs. That’s why real-time insights are invaluable to CPG marketers. Getting the right insights can enable you to pull the right strings to improve campaign performance. With our powerful tools, you never have to cross your fingers and hope for the best again.

Optimize With a Privacy-First Approach: We have collaborations with most demand-side platforms (DSPs) and publishers, or you can reach out directly to our team and we’ll help you activate a privacy-safe and future-proofed strategy for your business. buyers more efficiently and, ultimately, increase incremental sales.

86% of brand marketers agree it’s important for their DSPs to optimize bid price for programmatic activation. Circana empowers marketers to optimize for incremental sales using actual buyer data. You can also receive real-time sales insights and optimize for audiences most likely to purchase products – even in the bid stream. Our solutions provide you with more levers and opportunities to refine your advertising campaigns, based on your specific brand and strategy.

Buyer-Driven Bidding: This exclusive feature allows you to achieve a higher return on advertising spend (ROAS) to use insights that allow you to shift audiences and media tactics in the bid stream.

Early Reads: A sneak peek at your campaign performance while it’s still in flight, enabling you to know how each campaign element is performing and optimize to the KPIs that matter most.