Liquid Data Collaborate

Technology

Liquid Data Collaborate

Circana’s Liquid Data Collaborate™ solution helps you bring all your data together in one place — and puts it alongside our industry-wide view. You’ll get a complete picture of the retail landscape across eight key market segments, from food and fashion to tech and health. Our technology platform gives you clear, actionable insights, all easily shareable with your most important vendors.

$5.T in Retail Spend

Circana captures $5T in consumer retail spending across key categories. Our data covers 91% of CPG sales from census point-of-sale (POS) data, giving you a clear edge against the competition.

30+ Loyalty Data Programs

Get a more accurate view of your customers through exclusive loyalty data you can’t get anywhere else thanks to partnerships with top retailers around the world.

11 of 15 Top CPG Retailers Participate in Our Retail Programs

Join thousands of U.S. retailers already using the Liquid Data Collaborate solution for a complete view of their business. With 2,500+ program partnerships, you get the insights you need.

Join more than 7,000 clients and partners worldwide

Overcome Retail Challenges With Liquid Data Collaborate

When your data is scattered, insights fall through the cracks. Let’s bring our data together in one place to fix that.

Tired of piecing together data from different places? When your team and partners don’t share the same view, it leads to confusion and wasted time. With one tool to bring all your data together, you can quickly spot what matters, share insights with suppliers, and work toward the same goals — without the back and forth.

Manual analysis costs you more than time. It compromises accuracy and slows decision-making.

You shouldn’t have to choose between speed and accuracy. Digging deep into your data takes time — but rushing often means missing key insights. With everything in one place, our platform helps you get accurate answers fast. It’s powered by AI, built for your team, and designed to easily share strategies and results across your business.

Prevent a Growth Plateau

Hitting stagnant growth? It could be your data. When your data is scattered, your team wastes time trying to piece it together and misses key opportunities. Plus, without the right context, inconsistent customer experiences across channels can cost you. Bringing all your data together with industry insights from Circana helps you spot gaps and find the strategies to close them.

One Shared Source of Truth To Plan, Act, and Grow Together With Your Suppliers

AI Data Insights for Retailers

Relying only on your own data hides how you stack up against competitors. By combining your sales data with Circana’s data, you see the full picture with a clearer view of market trends, brand performance, and opportunities for growth.

Shared Reporting for Manufacturers and Suppliers

Sharing POS data with suppliers is just the beginning. With the Liquid Data Collaborate solution, integrated with our Unify+® platform, you can align with manufacturers on trends, reporting, and goals all in one place. When you and your partners work from the same insights, you can solve on-shelf availability issues faster, reduce out-of-stocks, and make smarter distribution decisions — together.

How You'll Grow with Circana's Complete Data

Confidence

Make decisions you can stand behind, backed by POS-verified data and trusted industry expertise. With category-specific insights and white-glove support, we make sure your budgets, audience segments, product innovations, and GTM strategies deliver real, measurable outcomes. No noise, no guesswork.

Collaboration

Share one version of the truth with all. Our centralized, custom reporting platform breaks down data silos, giving your coworkers and external partners the clarity needed to work together effectively. With everyone working from the same place, you'll nurture in-house relationships and make quicker decisions.

Control

Build your data practice, your way. Integrate Circana’s proprietary, cross-industry data and superior technology into your existing architecture or use our Cloud Data Centers for a flexible analytics solution.

Consistency

Create an ecosystem of continuous measurement, focused on answering the right critical business questions to drive steady, sustainable growth. No more fragmented data or conflicting insights.

Affordable and adaptable
to your growth journey

We make data integration and analytics easy. Our flexible plans are built around your business needs.

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Make Your Data Work Harder with Liquid Data

Liquid Supply Chain

Circana’s Liquid Supply Chain™ solution uses AI-powered insights and harmonization technology to give suppliers near real-time, cross-retailer visibility — spotting inventory gaps, low supply, and store-level risks before they impact sales.

Liquid Data Go

Circana’s Liquid Data Go® solution helps retailers see data trends and gain actionable insights quickly through a self-serve platform that effectively organizes your data.

Liquid Data Engage

Circana’s Liquid Data Engage™ solution provides answers to critical questions related to category management, business performance, and supply chain optimization by using our AI-powered platform.