Trust In SODA

Discover our Embedded Hiring Solution. "Without working with SODA, I wouldn’t have been able to achieve the 50/50 gender split within my team, as they have the connections through their Women in DevOps community. I actually didn’t expect such diversity of candidacy. We had worked with other agencies before SODA, however, the speed of delivery has been so much quicker. On a personal level, it is very easy to communicate with the team when working together and I trust their opinion when hiring.” Head of Operations, HelloFresh. Get in touch with Oliver Perry or Viki Dowthwaite to discuss how our Embedded Hiring Solution can support your hiring goals for 2026.

Our consultancy division, Sorai, today hosted a Breakfast Roundtable event, with Chief Product Officers and Product Leaders, to discuss how product leaders are identifying genuine opportunities for AI in their roadmap. With guests from a range of industries, the discussion focussed on optimisation, the customer view, organisational change and operationalising AI, with a view on governance, ethics and building trust. Thank you to everyone who came along and participated! Sorai imagine, design, build and launch businesses of the future, accelerated with AI. Combining the superpowers of a Design Studio and Business Consultancy, they deliver digital Products, strategies and ventures that are creative and valuable. Speak to David Young if you're interested in exploring how Sorai can support your future growth.

Scaling shouldn't stall your product. Yet for many teams, outdated hiring processes do exactly that. In our latest US Newsletter, Ryan Jones explores how embedded hiring gives founders a faster, adaptable, and more deliberate way to build capability during high-growth phases. Check it out in full below👇 💼 If your 2025 plans include team expansion, now is the time to stay curious about the models you use to hire and sustain your workforce. The Trust in SODA team is always happy to share what we’re seeing in the market and explore what a more adaptable hiring model could look like for your organisation. Explore our embedded hiring solution in more detail on our website here: https://lnkd.in/emkzpKBb, or drop us a message. 

2026 is around the corner, and many businesses are rethinking what they need from a talent partner: capability, scalability, and value alignment. That’s why hearing feedback like this means so much: “Trinnovo Group presents as one of the most forward-thinking and high-performing partners in the market with exceptional strengths across innovation, DE&I, candidate quality and delivery. We were particularly impressed with your community-driven initiatives such as Women in DevOps and Pride in Tech.” We’re grateful to our team here at Trust in SODA for everything we’ve achieved this year, but feedback like this is what truly shows the difference we’re aiming to make. It reflects what we aim to bring to every partnership: ✅ Strategic thinking ✅ High-quality delivery at scale ✅ Embedded knowledge of our specialist markets ✅ And a model that integrates purpose with performance Given the pace of today’s talent market, now is a good moment to explore what a more intentional, insight-led partnership can bring. If you’re curious about what that could look like for your business ahead of the new year, we would love to have a conversation. Drop us a message or visit our website to learn more about our services: https://lnkd.in/eFbxxAbA

We love events that drive real connection in tech. Women building, backing, and leading the way. This is well worth checking out - comment on Miranda's post for your chance to grab a ticket!

There is still time to reserve your place at our upcoming event, hosted by our parent company Trinnovo Group | B Corp™: Unlocking Growth & Fuelling Innovation Through Diverse Leadership, part IV of our event series with Bayes Business School 'From Ideation to Investment'. This Wednesday in Central London, the event will be hosted by Amanda Wallace. With 25+ years' experience leading as CPO, COO, and Head of Business Development/Training, Amanda excels at change management, developing new strategies, and driving cultural transformation. Her approach blends empathy, tenacity, and deep experience to deliver results and create thriving environments. Our Panel: Tony Livesey Chief Technology Officer at PremFina. PremFina is a UK fintech specialising in premium finance solutions. With over 20 years’ experience in technology leadership, Tony has a proven track record in building, scaling, and transforming technology teams across cloud, data, and platform engineering. His expertise spans AI adoption, digital transformation, and enterprise modernisation, helping organisations deliver innovative, secure, and scalable financial technology solutions. Costas Andriopoulos Professor of Innovation & Entrepreneurship, at Bayes Business School, who has recently been included in the World’s Top 2% Scientists Index, published annually by Stanford University, and is author of 'Purposeful Curiosity: How to ask the right questions at the right time'. Mhairi Kennedy COO at DVCP, NED and Board Advisor, highly experienced in design, mobilisation and delivery of corporate transformations. Mhairi's career has included extensive executive direction, advisory, delivery and commercial management experience in Financial Services with organisations including RBS, HBOS, Barclays, Santander, and Aldermore.  Secure your place today: https://lnkd.in/e4XJGJ7t

🏆 We had the great pleasure of being recognised as the Technology Recruitment Agency of the Year at last night's British Recruitment Awards!   What makes this one particularly special for us is the focus of our submission: 'Bringing Certainty and Diversity to Tech Recruitment,' a goal we’ve invested heavily in over the past year through the development of our embedded hiring solution.   Why EHS works so well for fast-scaling companies:   • No hidden costs – fully transparent, no surprises • Built-in agility – scale up or down without costly over/under-hiring • Faster maturity curve – we integrate quickly, no lengthy TA ramp-up • Access to our full agency network – immediate reach to engaged, relevant talent • AI + sourcing tools included – no extra platform spend We've had the privilege of partnering with companies of all shapes and sizes, with a range of different hiring goals, including workforce diversification, internationalisation, better budget forecasting, high-volume hiring, and employer branding (the list goes on).   What’s been most rewarding is seeing the impact this way of working has had on the people we partner with. Find out more about our recruitment services: https://lnkd.in/eFbxxAbA   ⭐️ Here's a huge thank you our team here at Trust in SODA and Trinnovo Group | B Corp™ for all of the hard work, care, and collaboration that made this possible. If you’re a recruiter who wants to join an award-winning team that’s making serious moves across Cloud, DevOps, Data and Software Engineering recruitment in the UK, EU and US, get in touch with our Head of Talent Aaron Gonsalves. Oliver Perry Ryan Hill Ryan Jones Dominika Kodadova Viki Dowthwaite Adam Brinkley

Win Tech Recruitment Agency of the Year? Completed it 😎 Proud doesn’t even cover it. Grateful to be part of the Trust In SODA & Trinnovo Group | B Corp™ Team 🏆

☂️ Umbrella reform, the Fair Work Agency and tighter employment definitions will reshape the UK’s contract recruitment market. From digital auditability to choosing SOW models when delivery makes more sense than headcount, Trust in SODA's Ryan Hill explores what hiring managers should do next.👇 The next few years are a chance to stay curious when it comes to flexible hiring. If you're rethinking the way you approach contract recruitment, our consultants would love to share what we're seeing across the market. Contact Ryan directly to learn more: ryan.hill@trustinsoda.com. #EmploymentRightsBill #ContractRecruitment #TechHiring #Contracting