It’s no surprise that a trip to New York led to a diet predominated by pizza and bagels, but what other viral food trends did I discover on the streets of the Big Apple? 1. Bakery royalty Venturing to two of the city’s most well-known bakeries did not disappoint. Magnolia’s banana pudding might seem niche to Brit-me, but banana, cream and cake just works - a little luxury in an easily grab-and-go pot. Best enjoyed on a Central Park bench. Levain Bakery’s cookies were exceptional: warm, gooey, and unapologetically massive. Cookies aren’t my go-to bakery treat, but these stand proud alongside the usually-sexier pastries. The seasonal flavour was fun, but the classics win every time - just ask Taylor Swift. 2. Matcha mania As expected, matcha is completely mainstream (Blank Street did start in Brooklyn). From ice cream to pancakes, it’s becoming standard. Cha Cha Matcha appealed to this millennial’s core aesthetic with its pink-and-green décor and witty napkins. You know it’s gone fully viral when there’s merch - and yes, a girl on my flight home was proudly wearing the T-shirt. 3. Markets = the internet IRL Between Time Out Market, Chelsea Market and Bryant Park Winter Village, you can eat your way through every corner of the trending food universe: Asian hand-pulled noodles (a touch too pasta-y for me), deep-fried pickles (a win for the name Pickle Stickle alone), tacos (perhaps overstretched by their own fame?), BBQ, smash burgers, loaded hot chocolate, raclette… You name the food, New York will have it. 4. Health also has its moment Sweetgreen, Oakberry and countless salad and juice bars were scattered around, though they looked quieter - admittedly, I was in tourist hotspots on a weekend. Carrot Express did catch my eye. Sometimes it’s all in the name. Perhaps also why Drugstore reeled me in alongside promises of locally sourced, organic, functional ingredients when I finally needed something non-carb. Okay fine, it was actually the pretty, Hamptons-viral smoothies that got me. Would I pay £19.90 for a smoothie again? Absolutely not. 5. And yes… the pizza and bagels There’s a reason they’re iconic. They really are just that good in NYC.
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