Tessa Russell’s Post

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Global Sales Director | SaaS & Consultative Sales | North America & Europe

How are you getting your customers from “Couch to Curb to Counter"?? I had the pleasure of diving into a recent Global Convenience podcast featuring Carolyn Schnare and Derek Gaskins, Head of Guest Experience at BP, where Derek articulates his vision for the future of convenience retail underpinned by a guest-obsessed mindset. What strikes me is how BP's “3 Cs” tie back to real strategic levers: 👍 Consistency: Making every touch point, whether digital, in-store or curbside, feel seamless and on-brand. ✅ Choice: Offering guests multiple ways to engage (order-ahead, delivery, store pickup) and the freedom to select how they interact with the brand. 🏆 Customization: Using data insights, loyalty platforms and design to tailor the experience to the guest’s needs and local flavour. In a market where convenience retail is rapidly evolving, Derek’s emphasis on human connection as much as technological enablement offers a refreshing reminder of how to be truly customer-centric. Kudos to Derek and his team at BP for setting a high bar. Check out the podcast here: https://lnkd.in/dqDJze7r #Retail #Convenience #GuestExperience #CustomerObsessed #Leadership #Innovation

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