adidas

📖✨ New story on #inside3stripes:  ⚽ How three women footballers reshaped my views on leadership Gain insights from exclusive conversations with Arsenal striker Stina Blackstenius, OL Lyonnes midfielder Lindsey Heaps, and Luisa Guttenberger, captain of adidas’ local legends 1. FC Nürnberg.  👉 Read here: https://adidas.pub/3MdCTCM  

Launching our record-breaking Adizero Prime X Evo 🏃     Starting today, you can step into the Adizero Prime X Evo, the shoe worn by some of the fastest and most ambitious runners in the world.    This is the shoe that helped Sibusiso Kubheka break the 6-hour 100km barrier [5:59:20] earlier this year. What makes this shoe so fast?     ⏱️ It has been designed through iterative testing by elite athletes and our innovation and athlete performance team.     👟 The cushioning responds optimally to the force exerted by the runner.     ⚡ Its precision fit upper enables running at speeds that were once only a dream.     Built to push the limits of what's possible, this shoe features tested innovations that go beyond the World Athletics Regulations. That means it's built for the adventurous, the wild at heart, and those ready to create new personal bests while competing in marathons or ultramarathons.     🛒 A limited release of 100 pairs is available in Europe on adidas.com and at selected wholesale retailers. More pairs will be released in other regions starting mid-December.     🌅 Learn more about the incredible morning Sibusiso Kubheka completed a 100km run in under six hours here: https://adidas.pub/4r41BWd  

We opened our first Originals Flagship Store in Brazil! 🇧🇷✨ With this unique, new space in the heart of Pinheiros, São Paulo, we celebrate urban lifestyle with exclusive experiences, hype launches, and collabs with local content creators. We invite everyone to experience our brand’s fashion essence through multiple touchpoints: 🛒 Selected products – from our Y-3 collection to collections created with partners like Bad Bunny, Edison Chen, and more. 🎨 A customization area to personalize your favorite pieces with pins, patches, stickers and dubrés. ☕ 💬 The adiClub Varanda: Meeting point for fashion, art, and urban lifestyle, including an iconic café exclusive to adiClub members. Huge thanks to our partners, top Brazilian artists and influencers MC Livinho, Tasha & Tracie, Rael, and others, for joining us for the opening! Congrats, team Brazil, on this special milestone! 📍 Rua dos Pinheiros, nº 458, São Paulo, Brazil 

adidas x Minecraft returns with Three Stripes City ⛏️💥👟 Time to play! Team up for adventure and dive into our first-ever adidas world in Minecraft. You can unlock challenges, treasures, and craft powerful gear in the forgotten world of Three Stripes City. Discover the mysteries of this once-thriving world of sports. Ready? 🎮 Available at Minecraft Marketplace: https://adidas.pub/48kDT0t #adidasxMinecraft #adidasGaming 

Driving sustainability inside the 3-Stripes 🌏💚 Sustainability is at the heart of everything we do. And it’s a team sport: We need everyone across the 3-Stripes to join in.  That’s why we brought our teammates globally along the journey in a recent Sustainability Huddle where Sigrid Bührle, SVP Sustainability and ESG, and our CEO Bjørn Gulden energized everyone by reinforcing our strategy and progress. Spotlight was on circularity, one of our key priorities.  Highlights included: 💡 A panel featuring internal and external experts, including Fashion for Good, exploring our progress and evolution of circularity. 👟 Hands-on circularity workshops for our teammates to learn easy ways to care for sneakers and repair apparel to give their favorite pieces a longer life. 🛒 3-Stripes swap shop – a simple but powerful way to give products a second life! Huge thanks to everyone for joining and for the teams who put all these offerings together. 👏 Together we will keep driving towards scalable solutions that help move our industry forward. #inside3stripes #sustainability   

Friends & Family celebration with our Spartanburg DC teammates 🇺🇸    Together with over 1,200 employees, friends and family from our Spartanburg Distribution Center in South Carolina, we celebrated an amazing Friends & Family Day at Fifth Third Park in Spartanburg, home of the Hub City Spartanburgers baseball team:    ⚾ Batting practice on the field   🎵 Live music   🌭 Stadium favorites food   📸 Fun photo booth   🎨 Creating one-of-a-kind pieces at a custom airbrush station     Huge shout-out to our teams in Spartanburg and all Distribution Centers around the world for your contribution to the 3-Stripes every day and special thanks as we head into the holiday season! 👏    #inside3stripes  

First-ever visit at our HQ: Football legend Marcelo Vieira ⚽✨    We welcomed global football icon Marcelo Vieira to our World of Sports in Herzogenaurach, Germany, celebrating our shared values of creativity, authenticity, and passion for the game.     Marcelo explored the adidas Archive, immersing himself in decades of football history – and donated one of his match-worn pairs of boots: The ones he wore when lifting the UEFA Champions League trophy in 2018. A truly special moment! 👀🏆    We're excited to see him continue to bridge performance and culture through the adidas x BAPE Football campaign. Here's to many more milestones together! 👏    #adidasFootball #HQMoment 

‘Café 3 Stripes’: New community hub in Seoul ☕💬 We opened a café right in the heart of Seongu’s trendiest streets for our 3-Stripes community to connect, engage, and be inspired in a space that seamlessly blends sport, fashion, and café culture. Celebrating the grand opening in style, we made waves with a bold fashion show – exclusive insights in the gallery below. 📸👇   Shout-out to Jay Park, Hong-chul Noh, Euddeum Sim, and Ja-cheol Gu for joining us for this special moment! 💪🍿🎵 We’ll be offering morning raves, mini sports classes, a cinema club, and live music for our local community. 📆 Open only until January 18th, 2026 – stop by when in Seoul! 📍 Café 3 Stripes Seoul, 1F, 9 Seongsui-ro 7ga-gil, Seongdong-gu, Seoul 

Red Dot Award for our Annual Report 🏆 Our 2024 Annual Report won a Red Dot Design Award in the category ‘Brands & Communication Design’ – and we couldn’t be prouder.  💪 Strong brand, strong performance, strong storytelling:  In our 2024 Annual Report, you’ll find lots of info about our brand together with all details on our financial and sustainability performance.   We designed it using bold imagery, dynamic layouts, and a clear narrative to engage readers across all devices – number crunchers and 3-Stripes fans alike! 👀 See for yourselves: https://adidas.pub/4qF9f9d   Congratulations to all our teams involved! 👏 #reddotaward #3Stripes  

This week, our 3-Stripes teams around the world have been celebrating our founder Adi Dassler’s 125th birthday with a ‘Tracksuit Day’ and birthday cake at the office. 🥳✨ And we can’t get enough of those pictures – spotlight on our global 3-Stripes family in all markets today! 📸🌎 Happy Friday, everyone! #inside3stripes #3StripesFamily #TracksuitDay