We opened our first Originals Flagship Store in Brazil! 🇧🇷✨ With this unique, new space in the heart of Pinheiros, São Paulo, we celebrate urban lifestyle with exclusive experiences, hype launches, and collabs with local content creators. We invite everyone to experience our brand’s fashion essence through multiple touchpoints: 🛒 Selected products – from our Y-3 collection to collections created with partners like Bad Bunny, Edison Chen, and more. 🎨 A customization area to personalize your favorite pieces with pins, patches, stickers and dubrés. ☕ 💬 The adiClub Varanda: Meeting point for fashion, art, and urban lifestyle, including an iconic café exclusive to adiClub members. Huge thanks to our partners, top Brazilian artists and influencers MC Livinho, Tasha & Tracie, Rael, and others, for joining us for the opening! Congrats, team Brazil, on this special milestone! 📍 Rua dos Pinheiros, nº 458, São Paulo, Brazil
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Vamooos \\\ Proud to be a part of it and to see our dream becoming reality. Much more than a store, this is an unique adidas Originals experience to the Brazilian consumer. São Paulo deserves that!!!
Huge congratulations to the entire team on this incredible milestone! 🎉🇧🇷 The new Originals Flagship Store in São Paulo looks absolutely stunning — a perfect blend of culture, creativity, and urban fashion. The focus on immersive experiences, exclusive collections, and local collaborations truly reflects the brand’s commitment to community and innovation. Wishing continued success to Team Brazil! Excited to see how this space inspires even more connection and creativity. 👏✨
What a milestone for the Brazilian market! It’s truly exciting to see our consumers delighted and inspired by our new Originals home in São Paulo — located in an iconic neighborhood that perfectly reflects the essence of our Originals DNA. Very well done all Brazilian team! ❣️ /// Renata Migliacci
Buena Shimi Fernando Shimizu Lara Andrade Olivier Gianina and Team!💪🏼💪🏼💪🏼
Brazil is the heartbeat of global street culture right now. Anchoring the brand there with local creators and exclusive drops is a strategic masterstroke. Huge potential in that market.
General Manager at adidas Brazil - Presidente adidas do Brasil
2dOne of those very special moment for the adidas Brand in Brazil! Proud! Our happy moment? Seeing the consumer´s smiles and the long queues over the week-end following the opening! Long life to our new jewel in Sao Paulo !!!