Havana Club

Havana Club is now flowing through ecoSPIRITS™ in Hong Kong!   After a successful implementation in Cuba, we’re excited to see the global partnership between Pernod Ricard and ecoSPIRITS come to life in another part of the world.   The newly-launched rollout in Hong Kong will see Havana Club being served in trade venues through a closed-loop system that cuts single-use glass, reduces waste, and offers our rum to consumers in a smarter, more sustainable way. ♻️   A meaningful step forward for how we bring the best of Cuban rum to the world - salud!   #HavanaClub #ecoSPIRITS #PernodRicard #CircularMaking Michael Merolli, Marie Benech, Alain d’Hardemare

We wrapped up another great edition of Bar Convent Berlin last week! 'El Ron de Cuba' was proudly represented across two dedicated spaces — from our perfect-for-cocktails core range expressions to our prestige Icónica collection, showcasing the full depth and exceptional quality of the Havana Club portfolio. It was a pleasure to reconnect with the global bartending community and to celebrate the unique craftsmanship of our Maestros, who safeguard Cuba’s rum-making traditions. #BCB2025 #HavanaClub #ElRonDeCuba #CubanExcellence #BartendersChoice Michael Merolli, Maestro asbel morales lorenzo, Julien Hemard, Nicolas SOUCHON, Maxime Chevalier, Steffen Müller, Liam Holyoak-Rackal, Alfredo Guerrra Fidalgo, Fátima ERMUS, Eyck Thormann, Mariana Reis, Jakub Vinš, Taweechai Frick, Arthur Martoyan

This weekend, Havana Club brings the true spirit of Cuba to Whisky Live Paris 2025 at La Villette.   🥃 Discover the depth of the Icónica collection and the unique savoir-faire of our Maestros del Ron Ronero Cubano in the Rhum Gallery. 🍹 Feel the vibrant energy of Havana in the Cocktail Street with our Cocktail Maestros shaking things up!   👉 Join us and discover the richness and authenticity of El Ron de Cuba - salud!   #WhiskyLiveParis #HavanaClub #ElRondeCuba #Icónica #CubanExcellence #EnjoyResponsibly

Our Maestros del Ron Cubano are the guardians of Cuba’s light rum-making tradition and craftmanship. Since 2022, their unique know-how — passed from one generation to the next — has been officially recognized by UNESCO as Intangible Cultural Heritage of Humanity. A proud acknowledgment of the cultural significance and heritage of Cuban rum. #HavanaClub #MaestrosDelRonCubano #CubanExcellence #UNESCO

Havana Club makes the global top 5 spirit brands on social media! Proud of this achievement and recognition of our bold presence and high-quality, engaging content. Discover more via The Spirits Business: https://lnkd.in/e8yxzDMh #HavanaClub #ElRondeCuba #SocialMediaBrandChampion Nathalie Parte, Marie Benech, Pauline Blandin, Félicie Mousseaux, Valentin Pacaud

Major wins for Havana Club at the #LondonSpiritsCompetition2025, including 4 gold medals and some of London Competitions' highest honours: 🏆 Rum Producer of the Year & Distillery of the Year for Havana Club International 🏆 Rum of the Year & Cuban Spirit of the Year for Icónica Gran Reserva Añejo 15 Años   These accolades are a testament to the exceptional quality of all our rums and to the unique know-how of our Maestros del Ron Cubano, who preserve and elevate the art of Cuban rum-making that we are proud to share with the world — Salud!   #Awards #HavanaClub #ElRondeCuba #Icónica #CubanExcellence

At Havana Club, we believe that informed choices are responsible choices and that is why we are proud that all our core range bottle labels now feature digital labels. Embedded in the form of an easy-to-scan QR code, the digital label provides consumers from around the world with access to information about our authentic Cuban rums: ingredients, nutrition facts, responsible drinking information and more. Part of Pernod Ricard’s global rollout, this move brings more transparency and trust to every bottle. Salud! #HavanaClub #ElRondeCuba #CubanRum #Innovation #DigitalLabel #ConsumerInformation #ResponsibleHosting #PernodRicard #Cheers

Happy Birthday to our Museo del Ron Havana Club! All month long, we’re celebrating a ¼ century of sharing Havana Club’s legacy with the world. Since its opening, over 2 million visitors have stepped into the soul of Cuban rum, exploring its unique craftsmanship and traditions. A huge thank you to the teams for bringing this history to life every day. Here’s to 25 years of excellence - Salud!   #HavanaClub #MuseodelRon #25Years #CubanExcellence Christian Barré, Marie Benech, Maria Caridad Velazquez Diaz

Proud to unveil Tributo 2025, the latest release in the Tributo series and an exclusive addition to our Havana Club Icónica Collection. Finished in Irish Distillers Redbreast Irish Whiskey casks, this rare expression enhances the depth and refinement of Cuban rum. With only 2,967 individually numbered bottles worldwide, Tributo 2025 is a true collector’s piece—a tribute to Cuban rum-making at its finest. Available from April 2025. #Tributo2025 #HavanaClub #Icónica #CubanExcellence #PrestigeRum #Redbreast Christian Barré, Nodjame Cecile Fouad, Maestro asbel morales lorenzo

Proud to celebrate a double win for Havana Club at the 2025 Paris Packaging Week "PLD Innovation Awards", recognizing the best in premium and luxury drinks packaging:   In "Premium Innovation" for our Havana Club x Jonathan Raksha festive limited edition, where Cuban vibrancy meets modern luxury.  In "Sustainable & Refillable Innovation" for our circular pilot initiative in Cuba, result of the partnership between Pernod Ricard and ecoSPIRITS. Thank you and huge congratulations to all teams and partners involved for their committment to craftsmanship and sustainability – Salud!   #PLDInnovationAwards #HavanaClub #ElRondeCuba #CubanExcellence Christian Barré, Marie Benech, Nathalie Parte, Alain d’Hardemare, Lionel Terrolles, Julien Romdane, Alexia Jaloux, Valentin Pacaud, Solène Marie, AT Paris, EUROSTAMPA