Conveo

The most trusted advisor in shopping? It’s not human 👀 Our interviews with 330 consumers across 8 markets revealed that AI tools are now the go-to ‘voice’ for shopping advice. Outranking friends. Outranking family. Outranking store staff. This is just one key finding from the study. On Dec 3rd, our expert panel will share more insights and real consumer stories. Join us to learn how brands can prepare for the rise of the AI-powered shopper. 🔗 Link in comments to register #ConsumerInsights #AIShopping #AgenticCommerce #ConsumerTrends

Ready to decode the AI-Powered Shopper? Join our expert session on December 3rd where we'll unpack insights from 330 consumer interviews (that's 165 hours of conversation 😲) with Conveo on the impact of AI tools on consumers’ shopping baskets and buying behaviour. We’ll explore everything from brand and product discovery, to comparison and choice, to the implications for brand loyalty. You’ll also have the chance to ask your questions to our expert panel and get a copy of the insights deck after the event. Link in the comments to register. In the meantime, we'd love to hear from you - let us know on the poll below what you're most curious to hear about ⬇️ #AgenticCommerce #AIShopping #ConsumerInsights

This week on The Prompt, we flip the lens to explore how AI is shaping how consumers gather insights and make decisions. We share findings from our AI-Powered Shopper Study, based on 330 in-depth interviews conducted through Conveo. The stats and stories speak for themselves... AI now influences every stage of the buying journey. Read the full article here 👉 https://buff.ly/KDcvRDF (P.S. We're hosting a live expert-led session on this topic. Link in comments to register)

We don’t need faster research. We need living research. For years, our industry chased speed: automated surveys, real-time dashboards, always-on trackers. We got speed, but not confidence. Now the shift is deeper. AI-led Research Platforms are able to 1) hear thousands of real voices at once 2) link every stat to its original evidence The next phase? 1) build out an insights library that functions as a company-specific training library 2) know when data goes stale, and trigger new research automatically to keep it fresh That’s a new operating model for insights: From publishing decks → to powering decisions. From “did we ask?” → to “does the model still hold?” It’s a quieter, smarter kind of revolution, and it’s already happening. Full article here → https://lnkd.in/eW779E9K

🚨 AI is now the most trusted source for shopping advice. Let that sink in. From daily essentials to big-ticket buys, tools like ChatGPT and Gemini are shaping what people purchase and how they decide. Join us on December 3rd as our expert panel unpacks insights from our AI Shopper Study and shares practical tips for brands to thrive in the era of AI-driven commerce. Sign up for the session below.

“AI can scale qualitative research.” True, but who cares?. What matters is qualiy of insights and the decisions that come from it that Our latest piece on Merlien dives into why most “qual-at-scale” projects miss the mark and how participative AI is helping researchers do something far more powerful: 👉 scale human understanding. Enjoy the read and let us know what you think!

Most research feels like work. Sarah Snudden, Head of US Consumer Insights at JDE Peet’s, found a way to make it feel like play—while pulling richer data in hours, not weeks. Her team uses conversational qual to: ⚡ Keep up with the speed of business 💡 Get depth quant can’t provide 🎤 Leave respondents saying “I loved this” As Sarah puts it: “It’s karaoke-style qual: fun, vibrant and wildly engaging.” Full story, see comments #ESOMAR #iiex #mrx

Featuring Conveo with Hendrik Van Hove

Hendrik is giving a live training as part of Esomar AI Tools Series - October 2025 at 17cet (90 minutes from now). Together with Tony Costella, Jack Bowen, Gustav Jaeckel, Pravin Shekar. Good luck and have fun! https://lnkd.in/ek2cKPPt Generative AI is transforming the landscape of consumer insights by providing advanced tools, accelerating synthesis, and enhancing ideation and iteration processes, all aimed at achieving a more profound consumer-centric impact. In this session, you’ll see how Conveo: 1) Augments your end-to-end workflow, from designing smarter studies to uncovering holistic, actionable insights. 2) Combines multi-modal AI to connect what people say with how they behave, transforming the way we approach observational research. 3) Puts people at the center by enabling scalable, authentic video and voice interviewing for deeper consumer understanding.

15-min talk at #TMRE with Niels and Sarah Snudden from JDE, took out the most important clip! #Multimodal gets you to the next level of depth.