Conveo’s Post

When AI began transforming how people shop online, Away’s research team needed answers, and fast. With just one researcher and a fast-moving market, traditional timelines weren’t going to cut it. Using Outset’s AI interviewer, they completed 75 in-depth interviews overnight, surfacing insights that helped the company stay ahead of shifting consumer behavior. One standout finding: 98% of participants said they plan to expand their use of AI in shopping, helping align teams across Away around where the market is headed next. This story highlights how leading brands are using Outset to move from questions to insights in hours, not weeks.

About 62% of the codes we find come from follow-up questions, not the first prompts. In other words: we get the best insights when the AI moderator digs deeper. Traditional survey tools record. AIMIs listen, interpret, and probe instantly. As participants respond freely - by voice or by typing - each follow-up adds nuance that static forms miss. Glaut transforms raw responses into insights by allowing AI moderators to have real conversations. This approach captures the depth of an interview at the scale of a survey.

Still stitching insights together offline? Here’s what you’re missing: Cross-Project Insight Generation – spot trends across different studies instantly Leverage Historical Research – reuse past learnings, skip déjà-vu surveys Reduce Manual Synthesis – reclaim analysis hours for bigger thinking Greater AI Adoption – every researcher (not just power users) gets answers, fast Ask AI: MultiProject puts all of that a click away. Live today for every Recollective site. 📖 See how it works in the full blog → https://bit.ly/3IgEXIU #Recollective #marketresearch #resTech #qualresearch

Why AI based customer research hype? In traditional research, you take a “snapshot” every three months. But your customers? They’ve 𝙘𝙝𝙖𝙣𝙜𝙚𝙙 𝙩𝙚𝙣 𝙩𝙞𝙢𝙚𝙨 𝙨𝙞𝙣𝙘𝙚 𝙩𝙝𝙚𝙣. That’s why the real value of insight isn’t just 𝙨𝙥𝙚𝙚𝙙, it’s 𝙘𝙤𝙣𝙩𝙞𝙣𝙪𝙞𝙩𝙮. With AI-powered continuous listening, we can detect shifts the moment they happen. It works like an 𝙚𝙖𝙧𝙡𝙮 𝙬𝙖𝙧𝙣𝙞𝙣𝙜 𝙨𝙮𝙨𝙩𝙚𝙢, helps brands spot problems 𝙗𝙚𝙛𝙤𝙧𝙚 they grow. Because understanding customers once 𝙞𝙨𝙣'𝙩 𝙚𝙣𝙤𝙪𝙜𝙝. You have to listen and interpret 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙩𝙞𝙢𝙚. #AI #ConsumerInsights #MarketResearch #CustomerExperience #DecisionIntelligence #Enlighty

ICYMI: One change made all the difference. By asking for an "analysis" instead of a "summary," AI provided not just detailed insights but even suggested actionable checklists. Imagine applying this to your child's educational journey. Check out the full episode with Charmaine Thaner on Think Inclusive [1239]

You can’t workshop your way to good messaging The messages that actually land usually come from research It stands to reason if you want your messaging to resonate with buyers, you need to speak to customers AND reflect that language and reality back to them That’s why my process always starts with the voice of the customer: → gathering input from calls, recordings → analyzing actual customer language → looking for patterns and blind spots → figuring out what really matters to buyers And call me crazy but yes, even in the “age of AI” I still prefer to dig around manually, highlighting, tagging, making notes, and spotting patterns myself Use this framework as a guide: strong messaging isn’t created out of thin air, and isn't a creative exercise. It’s uncovered through research.

Ever stare at a blank screen muttering “I just need one good ad idea”? 😵💫 Here’s a smarter way forward: let AI find the angles for you. ✨ Tip: Use AI to map your product benefits into high-converting ad hooks. Steps: 1. List 5 customer pain points. 2. Feed them into an AI prompt that says: “Turn these into emotional ad hooks.” 3. Add your unique offer or twist. 4. Test 3-5 variations in rotation—track click-throughs. Best part? You don’t guess what works. You iterate on what AI + data show you. What’s one product feature that deserves a stronger headline? #aiforgrowth #adsautomation #smallbusiness #contentcreation #marketingautomation

Did you know 6 in 10 web browsing sessions include an AI-generated summary? So… if you’re not showing up there, you’re invisible. Which is why we're so excited to announce Amplitude AI Visibility! With #AmplitudeAIVisibility, you can see what AI says about your brand, track competitors, and connect visibility to business impact. Dive deeper into how you compare to your competitors, and get steps on how to make your way to the top of the results here: https://bit.ly/4nulgLY

You can’t tell me you never heard these words before: “Trust but Verify.” Buyers aren’t short on info—they’re short on confidence. So, they verify. That’s why the fastest path to trust in 2025 is proof over pitch: user reviews, reference calls, transparent pricing, ROI math, and unfiltered stories. (77% read reviews; 54% speak to users; 90% click through AI‑Overview sources.)

Fullstory isn’t just about session replay; it’s redefining digital experience and analytics. In my conversation with Claire Fang, CPTO of Fullstory, we explored how Fullstory enables organizations to truly understand their users by transforming behavioral data into actionable insights. Check the full episode in the comments! #AI #Sonatafy #Fullstory #Analytics #Innovation #ClaireFang #SteveTaplin #DigitalExperience #SoftwareLeadersUncensored